Digital & Technology

The dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.

Video conferencing has become one of the most convenient ways to meet with clients. Whether it’s a matter of convenience or time constraints, web meetings are fantastic options. They are quick ways to start discussions, and some are absolutely free.

It doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter.

There’s a rush right now to pump out content for the sake of “good SEO” and it’s making PR pros lazy.

Pinterest announced that it will begin experimenting with sponsored content soon. What this could mean for brands within the space remains unclear, what is clear, however, is that sponsored content is making its way onto every social platform.

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.

Earned and owned media no longer work in a vacuum. Sure, we’re PR pros who can get product placement in the right media and demonstrate our social media mastery to spark attention about our message. But, in reality, our network can only extend so far.

As with every social channel, you need to demonstrate value on Instagram. Here are a couple of tips from Adobe’s Matt Rozen on how to do that.

Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement.