Digital & Technology

Browser Flaw Creates Major Communications Challenge for Microsoft

April 29th, 2014 by

It’s a delicate balance for PR pros and communicators: What is your obligation to consumers when your online products and services have been compromised in some way?

Beyoncé, The Time 100, and Leveraging the PR Value of the List

April 28th, 2014 by

When the Time 100 was released last week, our editorial team discussed how we might cover it. The context was its relation to PR, and how communicators could leverage the value of making the list.… Continued

Case Study: Wielding Opinion Research to Combat Childhood Hunger

April 28th, 2014 by

In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools.

Using Direct-to-Audience Digital PR

April 28th, 2014 by

For the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.”

A New Way for PR Pros to ‘Milq’ Their Content

April 28th, 2014 by

Milq, a new website and app launching on Monday, is designed to help users curate content into a permanent collection of topic pages, or “beads.” For PR pros and communicators, the platform is an online-media vehicle that could help them separate their content from the pack.

Google+ or Google Minus? With Creator’s Departure, Questions Raised Anew

April 25th, 2014 by

In a heartfelt post on his personal Google+ page, Gundotra praised his colleagues and Google CEO Larry Page, going on to explain that “now is the time for a new journey.”

6 Things PR Pros Should Know About FB Newswire

April 25th, 2014 by

With the launch of FB Newswire, Facebook is fixing it so journalists go to Facebook first for important news and trends.

How FCC’s Proposed Internet Rules Will Impact Communicators

April 24th, 2014 by

The FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.

Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR

April 22nd, 2014 by

The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads.

PR Tips on Getting the Word Out Through a Visual Medium

April 21st, 2014 by

Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature.