Digital & Technology

So why is San Francisco, in particular, on the brain now instead of say, the Côte d’Azur? Because PR News is headed to San Francisco for its Feb. 4 Writing Boot Camp and Feb. 5 Digital PR Summit, and I’m getting hungry

Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives.

Brands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners.

Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations.

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend.

Elsevier wanted to rebrand its Facebook page in time for the American Medical Student Association annual convention, which typically takes place in March.

Vine, which allows users to share videos of six seconds or less, introduced standalone web profiles last week.

Low-cost carrier Spirit Airlines is taking advantage of the new law in Colorado allowing recreational use of marijuana.

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook.