Digital & Technology

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.

At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the… Continued

Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves.

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation.

For teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well.

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at… Continued

Early next year, Time Inc. is expected to unveil redesigned websites for its major titles Fortune, Time and Sports Illustrated.

Google took enforcement of its SEO standards to extreme lengths Thursday after learning of suspect SEO practices used by popular lyrics website Rap Genius.

Users want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion.

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?