It used to be that the boundary between public relations and marketing seemed as wide as the Grand Canyon. Yet today it’s evident that artificial intelligence is not just blurring these lines—it’s erasing them. For those in the PR and marketing realms, AI offers a unique opportunity to dismantle old silos and forge stronger, integrated strategies.
Digital & Technology

Can AI be the Catalyst for Unified PR and Marketing?
September 20th, 2023 by Michelle Hayes Uhlfelder
What Apple’s Investment in the Metaverse Marketplace Means for PR
September 12th, 2023 by Curtis SparrerNo matter how the metaverse unspools, it’s inevitable that more major disruptions are still to come, even beyond the latest in AI and metaverse technologies.

Learning About LinkedIn: Creator Mode
September 11th, 2023 by Nicole SchumanHow can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

Keeping Up with the Latest Industry Trends
August 31st, 2023 by Jen BersonWhat do AI, data, Substack and DEI all have in common? They are some of the most important industry trends to be aware of at the moment, according to our author.

5 Must-Haves for Your Digital Marketing RFP
August 17th, 2023 by Jill MarriottThe right agency will help you expand your online presence, increase traffic to your website, and ultimately boost your bottom line. When it comes to selecting the right agency, though, the process can be overwhelming. Here’s how you can ensure your business is making the right decision.

Tools, Updates to Save Time on Media Outreach
August 16th, 2023 by PRNEWSPRNEWS rounded up a few media relations-related tools and updates that have come out in recent weeks to help communicators save time.

How to Create Social Video Like an Expert (Even When You Are Not)
August 14th, 2023 by Nicole SchumanPRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.

Top Tips: Evaluating Social Media Platforms (Like Threads) for Accessibility
July 20th, 2023 by Nicole SchumanOne of the biggest issues with the Threads platform is its failure to prioritize accessibility and provide all users with a seamless experience.

Communications, AI and The Role of Ethics
July 19th, 2023 by Peter ProdromouCommunicators should be focused on advising clients and leaders on developing codes of conduct to govern their own work and to effectively communicate these guidelines to key stakeholders, from employees, to customers, to market makers.

Rebranding? Ensure You Migrate Your Website Properly
July 12th, 2023 by Matt RavenExecuting a rebrand isn’t as easy as slapping your new name and shiny logo on the site. Completing a domain migration in a way that preserves existing SEO value is a somewhat complicated and tedious process—but it’s well worth the effort to preserve the traffic you’ve worked tirelessly to earn.