Digital & Technology

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Break Through the LinkedIn Noise by Avoiding Four Mistakes

July 8th, 2024 by

Standing out on LinkedIn is possible, especially by avoiding these four mistakes.

Cannes Lions Takeaways: Creativity Hits Back and PR Earns Some Metal

July 2nd, 2024 by

At the 2024 Cannes Lions Festival of Creativity PR finally broke through and received well-deserved award recognition. For the first time, a PR agency claimed sole credit for the PR category, with Golin winning the… Continued

follow these tips to make your PR presentation golden

5 Gold Medal Tips to Make You a Top PR Presenter

July 2nd, 2024 by

By incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.

Setting and Owning the Narrative: 3 Considerations for PR Practitioners

July 2nd, 2024 by

Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing environment to support a new generation of branding. Here are three ways to accomplish this.

using AI for PR media monitoring

Five Ways AI Is Transforming Media Monitoring In 2024

July 1st, 2024 by

As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.

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PR Roundup: Trump Spokesperson Cut Off on CNN, Microsoft’s AI Social Campaign and IPR’s Election Disinformation Report

June 27th, 2024 by

This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.

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The Impact of Digital Innovation on Healthcare Industry Communications

June 25th, 2024 by

While healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.

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When Anonymous Employee Feedback Hits Its Limits—and What to Do Next

June 17th, 2024 by

Anonymous employee feedback is a powerful tool for many companies. And, as this example illustrates, it carries the same risk of generating negative swirl as other anonymous platforms on the internet.

PRNEWS Announces 2024 Top Women in PR

June 4th, 2024 by

Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.

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Social Search: How Users are Turning to Social Media for Information and Discovery

May 24th, 2024 by

If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?