In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
Crisis Management
A Social Media Checklist for Your Crisis Communications Plan
November 4th, 2015 by Steve GoldsteinIn this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.
3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses
November 2nd, 2015 by Seth ArensteinHow Chipotle has reacted to a possible E. coli outbreak in six of its outlets.
6 Rules to Live by When a Social Media Meltdown Threatens Your Brand
November 2nd, 2015 by BY ANN MARIE van den HURK, PRINCIPAL, MIND THE GAP PUBLIC RELATIONSSocial media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued
VW’s Letter to Owners Works Because It’s Brief, Informative, Apologetic and Accepts Blame
October 26th, 2015 by BY LIZ MAIR, PRESIDENT, MAIR STRATEGIES LLCThese types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.
5 Ways to Make Your Crisis Plan Work When It Goes From Tabletop to Reality
October 19th, 2015 by BY GENE GRABOWSKI, PARTNER, KGLOBALStill, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]
9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued
A Peek Inside Southwest’s Social Response to Its Tech Glitch
October 14th, 2015 by Seth ArensteinSouthwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.