A new report using analytics puts a numerical value on how brands react to PR crises. It also says the market predicts within five days whether or not a brand’s value will gain or decline based on how it reacts to crisis.
Last month in these pages there was a discussion of how quickly brands and organizations should react to PR crises. An immediate reaction is rarely advisable, although in situations where public safety is
Our slide feature this month offers a look at how Dell Inc. uses a 5-step approach to managing PR crises.
Not all brand leaders ought to have their smartphones taken away. Harry Potter author J.K. Rowling has established a reputation as the rarest of figureheads—not only does she have her fingerprints on every piece of work that bears a connection to her “Wizarding World,” but she often responds to fans online directly, keeping up a dialogue and mitigating any controversies that arise.
September is National Preparedness Month, when the federal government offers resources for people to prepare in the event of an imminent natural disaster. In the spirit of this awareness initiative, PRSA’s New York Chapter hosted a panel discussion, “Disaster Communications: Preparing Yourself, Your Team, and Your Company for the Unexpected,” at FleishmanHillard’s New York Office.
If you’re feeling like there is a new business crisis in the news every day, you’re not wrong. There were more than 800,000 crises reported in the media globally in 2017, and that number has continued to grow. So it’s more important than ever for brands to think about crisis not in terms of if one will happen, but when. Responding to a crisis is really about preparing ahead of time, so make sure you have a robust plan in place so that you can handle anything that comes your way.
The U.S. Conference of Catholic Bishops (USCCB) took what some consider a bold first step in response to the PA grand jury report on sexual abuse in the church earlier this week. While it’s far from clear whether or not the USCCB is acting on its own or in coordination with the Vatican, it’s the second time in recent weeks that the bishops have spoken out about sexual abuse scandals.
Mention the crisis FEMA is dealing with at the moment and most people probably think you’re referring to the agency’s work to assist residents of the Carolinas as they battle flooding from Hurricane Florence. Instead you could be thinking of the travel scandal challenging FEMA administrator Brock Long. Part of Long’s problem is a PR issue: the government administrator brand is tainted.
Considering how often President Trump attacks him, special counsel Robert Mueller seems to be ignoring the PR maxim that if you don’t write your own narrative, someone else will do it for you. On the other hand, Mueller might prefer to allow the 30+ indictments he’s produced to do the talking for him.
Goldman Sachs offered a blanket denial to the reporting from a story published earlier this week in the New York Times, which accuses Goldman of dismissing claims from a top executive who used the firm’s own whistleblower hotline to call out a litany of ethical violations he saw from the inside. Goldman’s statements on the matter call to question why transparency and accountability remain so difficult for the bank to put into practice, and its statements similarly raise more questions.