In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?
Crisis Management


Diddy’s Verdict and the Road to Reputation Rehab in 2025
July 15th, 2025 by Seth HorowitzAs seen time and again, a reputation marred by wrongdoing does not always ruin one’s career. Will Diddy be able to make a comeback following his verdict?

PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary
July 10th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.

Dum-Dums Doubles Down on Use of Artificial Dyes
July 1st, 2025 by Hinda MitchellSpangler Candy Company, parent company and maker of beloved lollipops Dum-Dums, in May doubled down on its use of artificial dyes in the colorful, flavorful confections. But when companies take a stand on food (or other) issues, especially in the context of the current administration’s fast-moving policymaking, being prepared and planning for how to respond to key stakeholders is essential.

PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs
June 26th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.

Q&A: AI, Disinformation and Brand Perception with Cyabra
June 23rd, 2025 by Nicole SchumanQuestions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others.

PRNEWS Announces Winners of 2025 Nonprofit Awards
June 17th, 2025 by PRNEWSPRNEWS today announced the winners of its 2025 Nonprofit Awards, which celebrates the most talented communicators and teams in the nonprofit sector, as well as the most innovative and effective campaigns.

PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan
June 12th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.

PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts
May 29th, 2025 by Nicole SchumanThis week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.

Your Story or Theirs: Why Narrative Risk Now Trumps Brand Risk
May 27th, 2025 by Marianne O’ConnorIn 2025, most business leaders can rattle off their product risks, regulatory risks, even brand risks. But a more insidious threat lurks under it all: narrative risk—the danger that someone else tells your company’s story faster, louder or more convincingly than you do. And not always truthfully.