Crisis Management

Life-size model of Superman's chest, a 2025 American superhero film based from DC Comics, display at the cinema to promote the movie

Superman Just Needs a Good Publicist

August 12th, 2025 by

In the most recent Superman film, smart PR strategy could have helped the Man of Steel.

USPS and Pantone team up. Mr. Zip Orange

PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up

July 31st, 2025 by

This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.

Nurse, woman and arms crossed for cardiology with stethoscope in clinic, support and healthcare. Female person, medical and tool to monitor heart in hospital, medicine and surgeon for treatment

Federal Funding Cuts: Communications Readiness for Academic Medical Centers

July 25th, 2025 by

While there may be little that can be done about federal funding cuts themselves, communication with key audiences, rooted in resiliency, advocacy and transparency is critical to avoid confusion and reputational damage.

Astronomer couple goes viral on kiss cam at Coldplay concert

Coldplay Conundrum: Fallout From That Viral Concert Video

July 21st, 2025 by

You may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.

Fisher Price Little People set of the characters from Clueless, Cher, Dionne and Tai

PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back

July 17th, 2025 by

This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.

Three cans of Poppi Prebiotic Soda on a bed of ice.

When Minutes Matter: The New Rules of Brand Defense for Revolve, Poppi and More

July 17th, 2025 by

In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?

Sean Combs (Diddy, Puff Daddy, or P. Diddy) on the front cover of National Enquirer newspaper.

Diddy’s Verdict and the Road to Reputation Rehab in 2025

July 15th, 2025 by

As seen time and again, a reputation marred by wrongdoing does not always ruin one’s career. Will Diddy be able to make a comeback following his verdict?

McDonald's golden arches sign with a now hiring message below

PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary

July 10th, 2025 by

This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.

Dum-Dums Doubles Down on Use of Artificial Dyes

July 1st, 2025 by

Spangler Candy Company, parent company and maker of beloved lollipops Dum-Dums, in May doubled down on its use of artificial dyes in the colorful, flavorful confections. But when companies take a stand on food (or other) issues, especially in the context of the current administration’s fast-moving policymaking, being prepared and planning for how to respond to key stakeholders is essential.

Laubu collectible figure from Pop Mart sitting on soft pink fabric background.

PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs

June 26th, 2025 by

This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.