In the most recent Superman film, smart PR strategy could have helped the Man of Steel.
Crisis Management


PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up
July 31st, 2025 by Nicole SchumanThis week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.

Federal Funding Cuts: Communications Readiness for Academic Medical Centers
July 25th, 2025 by Shannon MoylanWhile there may be little that can be done about federal funding cuts themselves, communication with key audiences, rooted in resiliency, advocacy and transparency is critical to avoid confusion and reputational damage.

Coldplay Conundrum: Fallout From That Viral Concert Video
July 21st, 2025 by Shannon MulaireYou may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.

PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back
July 17th, 2025 by Nicole SchumanThis week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.

When Minutes Matter: The New Rules of Brand Defense for Revolve, Poppi and More
July 17th, 2025 by Maria PachecoIn an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?

Diddy’s Verdict and the Road to Reputation Rehab in 2025
July 15th, 2025 by Seth HorowitzAs seen time and again, a reputation marred by wrongdoing does not always ruin one’s career. Will Diddy be able to make a comeback following his verdict?

PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary
July 10th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.

Dum-Dums Doubles Down on Use of Artificial Dyes
July 1st, 2025 by Hinda MitchellSpangler Candy Company, parent company and maker of beloved lollipops Dum-Dums, in May doubled down on its use of artificial dyes in the colorful, flavorful confections. But when companies take a stand on food (or other) issues, especially in the context of the current administration’s fast-moving policymaking, being prepared and planning for how to respond to key stakeholders is essential.

PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs
June 26th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.