The communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive.
Crisis Management
Hoax-Busting: Managing Gossip and Rumors Online
September 22nd, 2008 by PRNEWSWe’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued
Surprise Attack: Executing a Crisis Simulation to Plan for the Unknown
September 8th, 2008 by PRNEWSOn Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team– co-founder and managing partner, Steve Cody–in New York… Continued
Tip Sheet: Ethics & PR: Communications With a Conscience
July 28th, 2008 by PRNEWSBy Frank Ovaitt Is there such a thing as public relations ethics? Shannon A. Bowen, Ph.D., of Syracuse University, poses that question in the Institute for Public Relations Essential Knowledge Project’s "Ethics and Public Relations"… Continued
How To…Manage a News Conference
July 28th, 2008 by PRNEWSNews conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to "gather" and communicate remotely… Continued
Seeing the Forest for the Trees: How to Spot an Issue Before It’s a Crisis
July 28th, 2008 by PRNEWSIn today’s turbulent business environment, there is no shortage of crises du jour, which helps explain the evergreen quality and ubiquity of case studies, expert strategies and thought leadership pieces on the topic of crisis… Continued
Tip Sheet: What Research Can Teach Us About Crisis Communications
January 21st, 2008 by PRNEWS"Most major crises start with a bad idea." That from a slide used by Gary Sheffer, executive director of Communications & Public Affairs at General Electric. But how much of what we think we know… Continued
Case Study: Measuring on Pins and Needles: Accountability Pumps Up PR Around Plastic Surgery
January 21st, 2008 by PRNEWSCompany: American Society of Plastic Surgeons Agency: KDPaine & Partners Timeframe: 2006–Ongoing The American Society of Plastic Surgeons (ASPS), the world’s largest plastic surgery specialty organization, needed to wrap its proverbial arms around the effectiveness… Continued