The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.
Crisis Management
How to Prevent Event Snafus With Proper Planning
May 7th, 2012 by Amy RussAnticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events.
Media Relationships a Big Factor in Taking on Controversial Clients
May 7th, 2012 by Scott Van CampThree PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.
Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach
May 7th, 2012 by Scott Van CampIntegrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.
Wal-Mart Crisis Underscores Need for Strong Corporate Governance
April 30th, 2012 by Scott Van CampAs a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.
‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time
March 26th, 2012 by Scott Van CampInvisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.
Will a New CEO Help Johnson & Johnson Regain Its Mojo?
February 22nd, 2012 by PRNEWSThe news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued
Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out
February 13th, 2012 by Katie PaineIn a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.
Bad News for Taco Bell as It Feels Heat From Chipotle
February 6th, 2012 by PRNEWSTaco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued
Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
February 3rd, 2012 by PRNEWSI love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to… Continued