Crisis Management

Carnival CEO Steps Down After Disastrous Year

June 25th, 2013 by

Carnival Corp. announced today that CEO Mickey Arison will be stepping down. It’s been a tough year for the company—though passengers on February’s Carnival #cruisefromhell might argue they’ve suffered worse.

Firing of Zimmer Doesn’t Exactly Suit a Social Media Age

June 25th, 2013 by

In abruptly firing Men’s Wearhouse founder and executive chairman George Zimmer, the men’s clothing company has sent a few messages to the marketplace, none of which are likely to help the brand’s reputation or its PR efforts.

Serena Williams Serves Up 2 Lessons for PR Pros

June 20th, 2013 by

Serena Williams has a history of speaking her mind and shooting straight from the hip. However, she may have crossed the line in a recent Rolling Stone interview.

Bold Strategies Gain Audience Share In Hypercompetitive Marketplace

June 17th, 2013 by

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy.

Are You a PR Pro From Krypton?

June 14th, 2013 by

If you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while… Continued

Lessons From The Dunkin’ Donuts Customer’s Racist Rant

June 13th, 2013 by

One of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the… Continued

A PR Crisis Just Hit: What’s the First Thing You Do?

June 11th, 2013 by

We asked our readers what to do the instant a PR emergency hits. See what they had to say.

Booz Allen Has a Major PR Crisis on Its Hands

June 10th, 2013 by

What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients?

School’s Out For Summer, But PR Ed. for Colleges Should Be Constant

June 10th, 2013 by

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.

Web Companies Tied to NSA Program Need To Come Clean

June 7th, 2013 by

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.