Crisis Management

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy.

If you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while… Continued

One of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the… Continued

We asked our readers what to do the instant a PR emergency hits. See what they had to say.

What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients?

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.

It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.

Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.

The beloved Starks could really benefit from communications counsel.