Crisis Management

The conventional wisdom is that there’s no such thing as bad PR. If you’re being talked about, there’s business value. And anyway, you can always apologize for your transgressions later, right? When you write about… Continued

Measurement is one of those irrefutable initiatives in the PR and marketing world.  You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many… Continued

This year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients.

A good spokesperson will deliver corporate messages correctly. A great spokesperson will earn the public’s trust. During a crisis, which is usually where corporate spokespeople are introduced, being an effective spokesperson is a tremendous advantage.

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.

Whether the damage is self-inflicted or the result of a difficult topic resurfacing, professional crisis communicators argue that the success or failure of a crisis response depends on the preparation done before the crisis actually occurred.

Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps to take in advance to ensure successful message management.

As the NBA tries to move past the embarrassing episode of ex-Clippers owner Donald Sterling, the majority owner of the Atlanta Hawks, Bruce Levenson, announced Sunday that he is selling his stake in the team after the league became aware of racist comments he made via email.

You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.

This week, Malaysia Airlines brought on one of the most baffling bad PR stories in recent memory when it launched the “My Ultimate Bucket List Campaign.”