Crisis Management

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How to Counter a Deepfake Narrative With Crisis Communications

February 26th, 2024 by

In 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.

A Record Number of Fans Show their Support for The Kansas City Chiefs 2024 Superbowl Win at the Parade, near Grand Blvd and 8th Street.

PR Roundup: KC Parade Tragedy, Gen Z Voting Data, How Comms Leaders Use AI

February 15th, 2024 by

This week’s PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z’s election 2024 expectations.

Protecting Reputation: Steps to Take in the Face of Leaked Internal Memos

February 13th, 2024 by

By incorporating specific principles into crisis communication protocols, organizations can navigate the complexities of information leaks more effectively. Crisis expert Eric Rose looks at several communications leaks–and brands’ responses–from Amazon, IBM, United Airlines and Xbox.

Customers are not happy with the increase in McDonald's Big Mac, fries and other menu items

PR Roundup: McDonald’s Too Expensive, New AI Guidelines, and the Best Super Bowl Activation We’ve Seen Yet

February 9th, 2024 by

This week’s PR Roundup looks at customers pushing back on McDonald’s rising prices, the PR Council’s latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.

Elmo provided a platform for empathy this week on Twitter

PR Roundup: Elmo’s Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep

February 1st, 2024 by

This week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.

Cloudflare homepage. Cloudflare is an American content delivery network and DDoS mitigation company and the target of a video-recorded layoff.

PR Roundup: Layoff Gone Viral, Edelman Trust Barometer, Hispanic Creatives

January 18th, 2024 by

This week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications. 

Crisis PR: Lessons From Zara Ad Campaign That Critics Said Resembled Gaza Destruction

January 17th, 2024 by

In December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara’s high-profile mistakes.

CEOs need to meet with PR teams in order to understand PR's impact on the organization

How CEOs Can Be Better Partners to Their PR Team (and Why It Matters)

January 16th, 2024 by

It’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.

New England Patriots 53th Super Bowl Championship Parade in Boston on Feb. 5, 2019. Coach Bill Belichick left the Patriots this week after 24 years with the organization.

PR Roundup: Belichick and Rodgers Out, PR Budgeting for 2024

January 11th, 2024 by

This week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.

A Resolution for Crisis Communicators: Banish Clichés

January 11th, 2024 by

Our author looks at the crisis response to the recent incident involving an Alaska Airlines Boeing 737 Max 9 jet that suffered a panel blowout while in flight—and how the use of cliches should be avoided.