Crisis Management


Crisis Prep and Reputation Don’t Count, or Do They?

January 10th, 2022 by

In the long run, do crisis prep and reputation mean anything? 2022 may provide early answers.

Lessons from the Worst Communication Blunders of 2021 And What We Can Do About It 

January 4th, 2022 by

Thanks to advertisers and the media’s focus on engagement as a key metric, crises have surfaced and been amplified at a far higher level in 2021 than they were in 2020. Because they bump up engagement numbers, the plague of misinformation, disinformation, rumors and lies skyrocketed to the top of everyone’s news feed and we all got angrier at everything. And, since anger drives engagement and engagement bolsters advertising revenue, the cycle will just get worse in 2022. But there are lessons we can take with us into the new year from all the messes that CEOs made, and PR pros were asked to clean up.

The Crisis Lessons of 2021: Truth, Empathy and Promptnesss

December 21st, 2021 by

We expected good things from 2021. Instead, it delivered large doses of frustrating virus protocols, political turmoil, mistrust, disinformation and reputation gaffes. Classic PR blunders generated headlines when leaders failed to learn from history. Here are a few cautionary tales as we look to 2022.

A crystal ball highlights the PRNEWS team's 2022 PR predictions

PR Predictions for 2022 from the PRNEWS Team

December 20th, 2021 by

Communications continues to be an essential function, particularly as companies, organizations and individuals continue to wade through pandemic challenges. The PRNEWS editorial team highlights some innovations and predictions we predict will be important for 2022. 

December’s Crises Show Direct Approach Works Best

December 20th, 2021 by

The holidays arrived early for crisis communication fans. There was no shortage of stories to peruse. All featured ghosts of crises past, whose protagonists we’ve covered in Crisis Insider.

One View of the Year’s Top PR Crises [VIDEO]

December 15th, 2021 by

It’s a tradition for Solomon McCown & Cence to share its video of the year’s top PR crises with us. This year’s video offers plenty of lessons.

amazon boxes on conveyor belt

Amazon Crisis Response Lacks Humanity, Increases Labor Practice Scrutiny

December 13th, 2021 by

Amazon has responded to a deadly warehouse collapse that killed at least six employees with several rote “thoughts and prayers” responses from spokespeople. Add a too-little-too-late comment from executive chairman Jeff Bezos, and any company would find itself in a communications crisis with long-term consequences.

Don’t Fire 900 Employees in 3 Minutes on Zoom

December 7th, 2021 by

There are no great ways to deliver a termination message. Still, firing 900 employees via Zoom without emotion, and then berating them online, is awful.

Crisis PR Takeaways from Alec Baldwin’s Botched Interview

December 6th, 2021 by

Alec Baldwin should have accepted some responsibility during his first interview since the fatal shooting. Instead, he botched an excellent moment.

Facebook Delayed Walking Back Zuckerberg’s ‘Pretty Crazy Idea;’ You May Have Fewer Options

December 1st, 2021 by

What’s the best way to walk back a statement that, with time, becomes a misstatement? There are a number of options: