Companies and PR pros likely are facing yet another polarizing issue, abortion. They have plenty of options, though none will be easy.
Corporate Social Responsibility
ESG Pros Differ About Who Should Lead Companies on Social Issues
April 30th, 2022 by Seth Arenstein[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued
[VIDEO] PRNEWS Talks with Ryan Pintado-Vertner, CEO and Founder of Smoketown About PR and Environmental Racism
April 28th, 2022 by Nicole SchumanPRNEWS talked with Ryan Pintado-Vertner, CEO and Founder of Smoketown, LLC, to discuss work advocating against environmental racism, potential solutions for helping communities of color who are disproportionally affected by climate change and the roles communicators can play in changing the issue.
Ensuring a Sustainable Marketing Effort Doesn’t Greenwash Away
April 22nd, 2022 by Tara MilburnThis is a moment for sustainability and companies should take part. Yet, greenwashing is pervasive. These tips help communicate an environmental commitment.
PRNEWS Announces Winners of 2022 Social Impact Awards
April 20th, 2022 by PRNEWSPRNEWS today announced the winners of its 2022 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.
The Role of ESG Reports in Creating a Sustainable Future
April 19th, 2022 by Andrew ByrdThese annual reports are the first step to holding companies accountable for choosing sustainable practices that are vital to creating a livable future for generations to come.
Tips for Considering Corporate Reputation in Your Ukraine Response
March 16th, 2022 by Dr. Denise DahlhoffCompanies’ choices on reacting (or not) to the Ukraine crisis can magnify corporate values. Our author provides tips for consideration.
Employee-Driven CSR Hedges Against ‘The Great Resignation’
February 28th, 2022 by Erika BradburyThoughtful CSR is good on its own. However, as workers demand alignment with corporate values, CSR programs that feature employee choice are big draws.
Take a Broad View of Increased Media Coverage of Climate and Sustainability
February 24th, 2022 by Seth ArensteinWe asked Jeff Lambert, CEO, Lambert Global, about investor relations trends and maintaining corporate values when C-suite members take independent stands.
Advertising Week New York: Purpose Should be the Norm, Not a Niche
October 21st, 2021 by Nicole SchumanAt Advertising Week New York 2021, panelists discussed purpose in marketing, referencing campaigns and examples from many topics, including climate change and DEI.