Corporate Social Responsibility

A Few Things About San Francisco

February 2nd, 2012 by

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued

PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

February 2nd, 2012 by

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued

Facebook’s Message to Investors: Look to the Stars

February 2nd, 2012 by

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued

An Opportunity for Pinkberry to Do Good

February 2nd, 2012 by

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

February 1st, 2012 by

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued

An Opportunity for Pinkberry to Do Good

January 18th, 2012 by

Pinkberry has distanced itself from its co-founder, who was arrested for assault with a deadly weapon—but there is a better way to take control of a negative news cycle.

PR News Announces CSR Awards Finalists

January 16th, 2012 by

Winners of the CSR Awards will be announced at a luncheon event on April 17 at the JW Marriott in Washington, D.C.

In a Bid for Transparency, Apple Unveils Its Latest Secret: Its Suppliers

January 13th, 2012 by

Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.

Charting the Industry: Executive Bonus Pay Problematic for PR

January 2nd, 2012 by

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

Charting the Industry: Executive Bonus Pay Problematic for PR

January 2nd, 2012 by

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.