One of the major sponsors of the upcoming Olympics, Dow Chemical rejects a link being made to a 1984 environmental tragedy in Bhopal, India, caused by a company it acquired in 2001.
Corporate Social Responsibility
Keeping in Step With Chipotle, McDonald’s Says it Cares Too
February 15th, 2012 by Sahil PatelMcDonald’s will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry’s drive to stop the harsh treatment of animals.
Is the Next Target for Web Activists Your Favorite Device Maker?
February 9th, 2012 by Sahil PatelApple might want to take seriously the 200,000 signature-strong petition being delivered to store locations.
Bad News for Taco Bell as It Feels Heat From Chipotle
February 6th, 2012 by PRNEWSTaco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued
PR News Survey: A Day in the Life of a PR Practitioner
February 3rd, 2012 by PRNEWSWe know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued
Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
February 3rd, 2012 by PRNEWSI love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to… Continued
CEO Cred Suffers Biggest Barometer Dip in 9 Years
February 3rd, 2012 by PRNEWSPrepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular… Continued
Vassar Opts for the One-Way Channel Crisis Response
February 3rd, 2012 by PRNEWSPoughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they… Continued
News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots
February 3rd, 2012 by PRNEWSOnce upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued
A Few Things About San Francisco
February 2nd, 2012 by Steve GoldsteinAt PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued