Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.
Corporate Social Responsibility
Tip Sheet: Turning Corporate Responsibility Into Brand Opps
September 26th, 2011 by Jonathan YohannanTip Sheet: Turning Corporate Responsibility Into Brand Opps
September 26th, 2011 by Jonathan YohannanDon’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.
Will Cuomo’s New Transparency Pass the Crisis Test?
September 23rd, 2011 by PRNEWSAfter being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain.
Consumers on Green Products: We Must Know the Score
September 19th, 2011 by PRNEWSIn light of greenwashing, health and eco-consumers want one universal green score to help them make sustainable-product buying decisions.
PR News Announces Winners of 2011 Platinum PR Awards
September 14th, 2011 by PRNEWSAt a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.
2011 Platinum PR Awards: PSA
September 14th, 2011 by PRNEWSWinner: U.S. Census Bureau – 2010 Census Greg Biffle PSA As part of its effort to reach NASCAR fans—a traditionally hard-to-count audience—the U.S. Census Bureau hired driver Greg Biffle for one of its national public… Continued
2011 Platinum PR Awards: Pro Bono
September 14th, 2011 by PRNEWSWinner: GLOBALHealthPR & Spectrum The Progeria Research Foundation – A Needle in the Haystack: ‘Find the other 150’ Progeria, one of the world’s most rare diseases, causes children to age prematurely and affects 54 children… Continued
2011 Platinum PR Awards: Multicultural Campaign
September 14th, 2011 by PRNEWSWinner: Hill & Knowlton – Merck Asma en Español: Creating an Asthma ResourceCenter for the Hispanic Community A national survey by Merck and the Asthma and Allergy Foundation of America revealed that awareness of asthma… Continued
2011 Platinum PR Awards: Green PR
September 14th, 2011 by PRNEWSHormel Foods kept "green" top-of-mind with its employees through its annual CR report for stakeholders and an engaging communications program which featured a Twitter contest challenging participants’ knowledge of the company’s sustainability practices.
2011 Platinum PR Awards: Community Relations
September 14th, 2011 by PRNEWSWinner: Cone Inc. and Jiffy Lube International – 2010 Maintenance Partners for Life In making the connection between maintaining heart health and vehicle health, this cause marketing campaign had seen tremendous success in its first… Continued