Corporate Social Responsibility

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.

Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs.

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

MWW Group For more than 25 years, Michael Kempner, founder, chairman and president of MWW Group, has been a strong advocate for CSR efforts at the agency and for its clients. In late 2010, Kempner… Continued

Launched in 2008, Deloitte’s Greening the Dot program has expanded its reach from the office (in 2008) to the home (in 2009) and to the next generation (in 2010). Within this expansion, the core goals… Continued

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.

Winner: Amway – Amway One by One Campaign for Children Blog The One by One blog started in 2006 as a way to increase transparency, converse with supporters and showcase the impact the organization makes… Continued