Corporate Social Responsibility

Winner: SAP – Sustainability at SAP SAP’s multimedia sustainability report, a cornerstone of its CSR program, is designed to motivate, record progress and engage a year-round, interactive conversation with stakeholders. For 2011, SAP introduced several… Continued

Hyundai Motor America Zafar Brooks, director, governmental affairs and diversity outreach at Hyundai, has taken the company’s cornerstone CSR program, Hyundai Hope on Wheels, a long way. Put in charge of CSR initiatives in 2006,… Continued

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued

Last year Burson-Marsteller launched its Caring Consumer specialty group, comprised of experts in consumer and brand marketing, CSR and corporate reputation, to help build emotional connections between organizations and consumers who care. This launch is… Continued

Co-Winner: Toys “R” Us Inc. – Alex’s Lemonade Stand Foundation “Fight Childhood Cancer, One Cup at a Time” Fundraising Campaign Toys ”R” Us Children’s Fund partnered with Alex’s Lemonade Stand Foundation (ALSF) as part of… Continued

Co-Winner: Silver Spring Networks, Finn Partners and Blue Practice – Silver Spring Networks’ “Connect. Transform”: Evangelizing Consumer Benefits of the Smart Grid New technologies have transformed much of the economy, but many consumers are still… Continued

Coca-Cola Enterprises John Brock, CCE’s chairman and CEO, has long been passionate about corporate social responsibility since joining the company in 2006. As CEO, Brock established an operating framework, which sets CCE’s vision and strategic… Continued

Winner: Cartoon Network – Stop Bullying: Speak Up Cartoon Network spent the summer of 2011 recruiting fellow Time Warner divisions, including CNN and Time, Inc., to a unified initiative that would inspire people to stand… Continued

APCO Worldwide has a team of CSR professionals spread across 30 offices in North America, Europe, the Middle East and Asia, helping clients in nearly every industry engage in a range of environmental, social and… Continued

Co-Winner: National Football League – NFL Play 60 The NFL Play 60 campaign is designed to tackle the childhood obesity epidemic by educating kids age 6-14 about health habits and the importance of being active… Continued