Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.
Corporate Social Responsibility
Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole Position
June 25th, 2012 by Bill MiltenbergAggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities.
Americans Buy Green Products, Even in Tough Times
June 11th, 2012 by Scott Van Camp69% of American adults surveyed in May 2012 by Harris Interactive are buying green products and services, and 42% believe green products and services are just getting started.
Americans Buy Green Products, Even in Tough Times
June 11th, 2012 by Scott Van Camp69% of American adults surveyed in May 2012 by Harris Interactive are buying green products and services, and 42% believe green products and services are just getting started.
Go Grassroots: Build Goodwill With a Community Relations Committee & Plan
June 4th, 2012 by Heather-Anne MacLeanA solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.
Go Grassroots: Build Goodwill With a Community Relations Committee & Plan
June 4th, 2012 by Heather-Anne MacLeanA solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.
Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign
May 28th, 2012 by Linda RomanelloFacebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.
Get Creative With Viral, Crowdsourcing & Gamification Tactics for CSR Initiatives
May 14th, 2012 by Krisleigh Hoermann and Bradley MillerShareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs.
Consumers Down on Corporate Leaders
May 7th, 2012 by Scott Van CampCorporate leaders and large international companies have seen their public trust diminish dramatically.
Consumers Down on Corporate Leaders
May 7th, 2012 by Scott Van CampCorporate leaders and large international companies have seen their public trust diminish dramatically.