Porter Novelli
As SVP, director of Hispanic marketing at Porter Novelli, Sroka’s passion for diversity is rooted in her desire to provide the best possible solutions for the agency’s clients through an inclusive and supportive work environment, while making a lasting impact on PR at large. In 2009, Sroka was named to lead Porter Novelli’s National Diversity Council, activating seven local chapters across the U.S.; drafted national diversity plans for 2010 and 2011; and developed the agency’s first diversity vision statement. In 2011 Sroka started planning to take Porter Novelli’s diversity efforts global. In addition, Sroka is a diversity leader within Omnicom, the agency’s parent company. She’s a founding member of Diversity Initiative Group (DIG); on the Diversity Development Advisory Council and has worked with Medgar Evers College in Brooklyn to develop a PR track. To date, five multicultural students have graduate the program and entered the PR field. —SVC