Corporate Social Responsibility

A solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.

A solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.

Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs.

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign With its logo a tree, what better way for eco-conscious Timberland to address environmental issues than through Arbor Day. In 2011, the company and… Continued

Weber Shandwick’s Social Impact team carries the CSR banner for the agency’s high-profile clients, who are well aware of the connection between business results and sustainability, climate issues and human rights. The Social Impact team’s… Continued