69% of American adults surveyed in May 2012 by Harris Interactive are buying green products and services, and 42% believe green products and services are just getting started.
Corporate Social Responsibility
Go Grassroots: Build Goodwill With a Community Relations Committee & Plan
June 4th, 2012 by Heather-Anne MacLeanA solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.
Go Grassroots: Build Goodwill With a Community Relations Committee & Plan
June 4th, 2012 by Heather-Anne MacLeanA solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.
Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign
May 28th, 2012 by Linda RomanelloFacebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.
Get Creative With Viral, Crowdsourcing & Gamification Tactics for CSR Initiatives
May 14th, 2012 by Krisleigh Hoermann and Bradley MillerShareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs.
Consumers Down on Corporate Leaders
May 7th, 2012 by Scott Van CampCorporate leaders and large international companies have seen their public trust diminish dramatically.
Consumers Down on Corporate Leaders
May 7th, 2012 by Scott Van CampCorporate leaders and large international companies have seen their public trust diminish dramatically.
Media Relationships a Big Factor in Taking on Controversial Clients
May 7th, 2012 by Scott Van CampThree PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.
Media Relationships a Big Factor in Taking on Controversial Clients
May 7th, 2012 by Scott Van CampThree PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.
2012 CSR Awards: Social Media Campaign
April 17th, 2012 by PRNEWSWinner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign With its logo a tree, what better way for eco-conscious Timberland to address environmental issues than through Arbor Day. In 2011, the company and… Continued