Corporate Social Responsibility

Powerade Drops Controversial Ingredient After Teenager’s Petition

May 5th, 2014 by

A representative for the Atlanta-based company confirmed Sunday that Powerade will no longer include brominated vegetable oil (BVO), which the Food and Drug Administration describes as a stabilizer for flavoring oils in fruit-flavored drinks.

10 Steps to Launching a Successful CSR Program

April 24th, 2014 by

Empowering your employees to be your CSR ambassadors will help them to develop a stronger attachment to your company while giving back to their communities and working to make your operations more sustainable.

14 Pieces of PR Advice to Read and Heed

April 21st, 2014 by

Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write… Continued

CVS’ Cigarette Announcement Advances CSR Through Communications

April 9th, 2014 by

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.

PR News Announces Winners of 2014 CSR Awards

April 7th, 2014 by

PR News celebrated the winners and honorable mentions of its 2014 CSR Awards on Apr. 7, 2014. Also recognized were this year’s CSR A-List and the latest inductees to the CSR Hall of Fame.

2014 CSR Hall of Fame Inductees

April 7th, 2014 by

The CSR Hall of Fame honors organizations that have not just made an impact over the past several years but that have launched model CSR programs that will be referred to for years to come.… Continued

CSR Awards A-List: RF|Binder

April 7th, 2014 by

RF|Binder recognizes the importance of incorporating corporate social responsibility into every aspect of a company through fully integrated CSR strategies. Their philosophy is that companies are held accountable not only by their shareholders and investors,… Continued

CSR Awards A-List: Havas PR

April 7th, 2014 by

Havas PR donated more than $1.3 million in 2013, including $200,000 in cash for charities and the balance in time at a $200-per-hour blended rate. That sweat investment has brought a return of many millions… Continued

CSR Awards A-List: Edelman

April 7th, 2014 by

Edelman’s Business + Social Purpose practice inspires brands and organizations to change the world by marrying profit and purpose. Through a team of 125 strategy consultants and creative communicators, the practice helps organizations identify and… Continued

CSR Awards A-List: Cone Communications

April 7th, 2014 by

Cone Communications continues to innovate and lead the Corporate Social Responsibility discipline among agencies. This year, the agency set a new standard for CSR activities. Its new approach to CSR is called Corporate Social Return and… Continued