Branding/Marketing

Our Explainer series continues with a brief about NILs, which allow college athletes to earn compensation as endorsers.

NFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.

In a politically divided world, ads can land in places that embarrass companies, causing reputation damage. PR and marketing must coordinate.

If there’s a trophy for bad taste in sports, the hands-down winner is the National Football League and its affiliates. The names of teams inscribed on the trophy are too numerous to list. But surely… Continued

Some rebranding efforts may cause other organizations to pause, wondering what return on investment may come from it. What will the value of their efforts be, how can organizations proceed, and where can they look for results?

The concept of patriotism holds a nuanced meaning to different demographics in the country.

Juneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued

Creating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO.  The… Continued

Our second dive into the “Offbeat PR” series highlights the PR team behind the TUSHY bidet.

Some of the greatest partnerships are surprises. It’s not always about peanut butter and jelly—just ask Martha Stewart and Snoop Dogg. However, normally there’s more that goes into an unlikely marketing partnership than one might… Continued