Branding/Marketing

IMC, also referred to as integrated marketing or integrated marketing communications, is a holistic approach to communication in which unified messages are shared across multiple channels. Our author breaks down the concept in the latest installment of our Explainer series.

Our author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.

It’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.

As we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.

Attendees of “PR for Experiential Campaigns” learned about the difference between event and experiential PR, strategies for multi-city tours, the importance of defining stakeholders in experiential, top-notch case studies and much more.

In our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.

PR work is under-leveraged and under-valued because it’s so widely misunderstood.

This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.

Marketing and communication professionals gathered in New York on October 18 to celebrate the 2023 PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.

The idea that earned media can propel the growth of a startup is not a new one. But neither is it a simple one.