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Whether printed or spoken, effective communications about medical subjects require clarity. The real PR communications challenge lies in the process of facilitating the translation of consumer-unfriendly concepts or terms into comprehensible and usable messages. A… Continued

Getting 7,000 employees to believe that their ideas matter and will be valued by managers was Kaiser Permanente’s internal communications charge last year. Results from its recent employee opinion survey indicated that employees needed stronger… Continued

Patient Satisfaction is Rising, Despite Managed Care Backlash Despite the negative publicity that plagues managed care, patient satisfaction has surged over the last two years, according to a new survey by Deloitte & Touche, a… Continued

Thirty-two Connecticut hospitals agreed on June 26 with the Justice Department’s recommendations to set up the first statewide system of round-the-clock sign language interpreters for patients who are deaf or hard of hearing. The case… Continued

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814. July 11-15 "1998 AMA Eighteenth Faculty… Continued

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. The Christian Science Monitor Circulation… Continued

633 N. Orange Ave., Orlando, FL 32801-1349 Section editors at the Orlando Sentinel were refreshingly easy to talk with and accessible. If you want to speak with the higher-level editors, however, like Managing Editor Jane… Continued

In PR, it’s one of your worst nightmares: the laptop presentation that doesn’t work; the slide display that fails at the last moment; the product launch that’s more like a product death knell; or the… Continued

Weber PR Worldwide, the firm that has bounded on the scene with a slew of acquisitions and alliances since it was acquired by McCann-Erickson in 1996, is in discussions to acquire Shandwick, PR NEWS has… Continued

PR NEWS has launched its Web site for its upcoming crisis management seminar. Visit http://www.prnewsonline.com for all the details.