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Bridging the gap with the right patient advocacy organizations is key to gaining support from influential patient groups, legislators and medical funding sources. Extending this olive branch is best done in the early stages of… Continued

As a benefit to subscribers looking to bring on their next star employee or seeking a career change, Healthcare PR & Marketing News has rolled out a JobTracker classifieds section. Your ad will reach between… Continued

Sturm Rosenburg King & Company (SRK), a healthcare marketing agency in Chicago, won new client business for corporate branding and strategic marketing from Aurora Health Care in Milwaukee) in May 1998. Kramer Kresselt advertising agency… Continued

Customized Reports Available Same Day Instead of handing patients lengthy assessment surveys and forms to fill out, providers can now expedite this process with a touch-screen kiosk that interactively captures patient data in minutes. Although… Continued

Breaking News Lyondell to Drop Ketchum For New Firm. Lyondell Petro Chemicals, a publicly-traded chemical maker based in Houston, is searching for a new PR firm for national media relations. Ketchum Public Relations, New York,… Continued

These days, the odds of facing a lawsuit are about the same as receiving a Ken Starr subpoena if you work at the White House. So this month, we look at two vastly different approaches… Continued

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814. July 11-15 "1998 AMA Eighteenth Faculty… Continued

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. The Christian Science Monitor Circulation… Continued

633 N. Orange Ave., Orlando, FL 32801-1349 Section editors at the Orlando Sentinel were refreshingly easy to talk with and accessible. If you want to speak with the higher-level editors, however, like Managing Editor Jane… Continued

In PR, it’s one of your worst nightmares: the laptop presentation that doesn’t work; the slide display that fails at the last moment; the product launch that’s more like a product death knell; or the… Continued