Confessions of a PR Nightmare: PR Execs, Reporters Tell All About Blunders

In PR, it's one of your worst nightmares: the laptop presentation that doesn't work; the slide display that fails at the last moment; the product launch that's more like a product death knell; or the sound system that snaps, crackles and pops. What follows are anecdotes communicators and reporters shared with us and the lessons they learned.