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A July 27, 1998, front-page headline about how Edelman PR was impacted by an accident in the heart of Manhattan was misleading. The headline insinuated that Edelman shut down its New York operations after the… Continued

Unknown Barney Hacker Makes Tryannosaurus-Sized Blunder Nina Stern Public Relations won’t want to hear the infamous, "I love you, you love me," song after its press release on Barney’s new audio and video Halloween products… Continued

You’ve bet the ranch on building your company’s brand. And you’ve invested critical resources, with budgets enlisting all of the conventional wisdom to identify and establish a brand platform that rings true. Your products actually… Continued

Young & Rubicam, the parent company of top PR agency Burson-Marsteller, is so far delivering what analysts expected of its Spring initial public offering. The company, whose closest contenders are Interpublic and Omnicom, is expected… Continued

New Hires Cendant Corp., Parsippany, N.J., a travel, real estate, consumer and marketing company, names Ted Deutsch to director of communications/public afffairs; was director of corporate communications for NRT Inc., a provider of wholesale-apartment and… Continued

In PR, kudos aren’t a dime a dozen. Each year, the Public Relations Society of America presents Silver Anvil for the top communications campagins. PR news salutes the winners… AND THE BEST IN SHOW 1998… Continued

To impress an editor or reporter, offer creative and memorable pitches packed with information, editors say. These relationship-building interactions might include insight-gathering field trips with uninterrupted access to facilities and top executives or a creative… Continued

Edelman, which has earned a reputation for helping companies like Odwalla out of the hot seat, found itself in the throes of a crisis last week that displaced its 310 New York employees and made… Continued

Larry Weber Education: Denison University, Ohio, undergraduate (including a semester spent at the London School of Economics); Antioch College, Oxford, England, master’s degree; Where He First Earned His PR Stripes: the former Jayme Organization, Cleveland,… Continued

Reputation Management To Develop Episcopal Site Here’s a client you wouldn’t want to cross. Reputation Management, a strategic marcom firm based in Cambridge, Mass., has been hired to develop a Web site for The Episcopal… Continued