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Relying on its marketing expertise in high-tech business and healthcare information systems and the contagion of word-of-mouth referrals, Atlanta- based Abovo Marketing Group recently celebrated its one-year anniversary with agency income of more than $655,000… Continued

By Y2K, Uninsured Americans To Reach 60M Outreach to uninsured Americans will need to intensify in the new millenium. By 2007, the Health Insurance Association of America (HIAA) anticipates that one out of every five… Continued

A recent community and media relations effort to take a bite out of the Big Apple crime scene and announce the arrival of a cellular company was a proven success, with the pilot program moving… Continued

Perhaps no other PR niche requires famil-iarity with fresh market research or evolving trends about information dissemination as much as media relations. In this overview of studies and snippets, we give you food for thought… Continued

One Norway Street Boston, MA 02115 Phone: 617/450-2000 Fax: 617/450-7575 The Monitor, a national newspaper with an international circulation, has added five new weekly feature sections in the past year on topics from finance to… Continued

TelevisionOne BET Plaza, 1900 W Place NE Washington, D.C. 20018-1211 Generally, broadcast outlets present the most barriers and getting these producers on the phone is no easy feat. It didn’t surprise us and BET reconfirmed… Continued

For years, reporters and editors have relied on the analysis and introspection offered in Editor &Publisher, a publication which has gained a reputation for probing an industry built on probing others. To understand what’s influencing… Continued

Maybe PR folks didn’t feel like those in the media ingratiated themselves to media relations execs, but it was apparently slim pickings in the greetings and gifts phylum this year, with several journalists (such as… Continued

This story – based on our visit with CommCore Communication Strategies CEO Karen Berg in White Plains, N.Y., to observe client Donna Jakubowski undergo media training – is the second of two parts. The first… Continued

McQuerter Group Sponsors ‘Millennium Bug’ Contest Folks at marcom firm McQuerterGroup, San Diego, had their creative thinking caps on when they created one of the best contests we’ve seen in 1998. The "Pick Bug Contest,"… Continued