The Journal of Commerce
Two World Trade Center 27th floor
New York, NY 10048
The Journal of Commerce is considered a national paper, but PR pros interested in pitching need to remember that editorial content is saturated with international trade, commerce and global transportation coverage. Editorial staff members want the latest news and trends in transportation, banking and finance. The paper is read by shippers, transportation vendors, importers and exporters, insurance agents and government officials. Published five days a week, the JOC publishes special sections every year on such topics as international trade, transportation, port authorities and coal - all great pitching bets. (Circulation: 18,290)
SECTIONS: TRANSPORTATION
Covers all aspects of transportation: ocean, barge, rail, air, motor and intermodel.
The Washington, D.C. office also covers transportation issues, but from a policy and regulatory angle.
EDITORS/LEAD TIME: Desk Editor, Chris Brooks Fax: 212/837-7130 Phone: 212/837-7000 e-amil: [email protected]
Lead Time: varies depending upon the news week; for breaking news, call that morning.
METHODS: The paper goes to press at 2 p.m., so no calls before that. Once the editors are off deadline, you can either e-mail or fax Brooks.
COMMENTS: "We deal with a lot of PR people who have no idea of who we are and their pitching illustrates this lack of knowledge," say Assistant Managing Editor Peter Tirshwell. He takes all pitches and distributes faxes or mail to the appropriate editor. (Same fax as Brooks)
"You get upset after awhile because it's a waste of our time and theirs," says Brooks.
SECTIONS: TRADE
This section incorporates international and domestic banking and finance, foreign trade, energy, insurance, commodities and chemicals.
The JOC has reduced coverage of real estate, which also goes in this section.Desk Editor
EDITORS/LEAD TIME: Doug Bowen Fax: 212/837-7130 Phone: 212/837-7000
Lead Time: Again, call that morning with breaking news.
METHODS: All editors hate voice mail - especially "voice mail pitches."
If editors aren't interested, they won't call you or need any follow-up calls. The only time for following up is when you've sent a fax months ago about an upcoming event.
COMMENTS: Another great venue for pitches is the JOC's Web site at http://www.joc.com. Tirschwell says stories remain on the site from the previous day, but any breaking stories also will be posted.
Since the site has original content, the staff from the print version also contributes to the Web site, http://www.joc.com.
Editorial Contacts at The Journal of Commerce
Main Number: 212/837-7000
Bill Roberts
Bureau Chief
202/661-3358
Tim Sansbury
Maritime reporter
202/661-3360
Rip Watson
Transportation reporter
202/661-3363
Richard Lawrence
International Trade
202/661-3355
Heidi Przybyla
Trade issues
202/783-0778
Greg Johnson
Web Editor
212/837-7000
Recent Stories
"AFL-CIO opposes shipping tax plan," by Tim Sansbury.
"US makers see red over gray-market rules," about new customs rules to curb imports that lack real substance. By Jack Lucentini..