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PR NEWS IS GOING TO TEST DRIVE MEDIA RELATIONS SOFTWARE. TO HAVE YOUR APPLICATION INCLUDED IN OUR ROUND-UP, CONTACT ASSISTANT MANAGING EDITOR GRETCHEN HAKOLA AT 301/340-7788, EXT. 2154, BY MAY 1. Return to Top of… Continued

April 23-24 "Financial Analysis for the Investor Relations Officer," National Investor Relations Institute, Fairmont Hotel, San Francisco. 703/506-3570 or http://www.niri.org/conferences/financial.cfm. April 29 "Communicating with the Media: The PR Professional’s Rights and Responsibilities," Healthcare Public Relations… Continued

Customer reps may help close online deals, a new survey finds. NFO’s survey of 2,321 online shoppers revealed that nearly 35 percent said they would buy more products online if they could interact with a… Continued

Fueling the worth of PR over advertising debate is a new study from market research company, Wirthlin Worldwide, which shows that 56 percent of more than 1,000 Americans believe advertisers deliberately stretch the truth. This… Continued

San Jose, CA 95190-0001 Phone: 408/920-5444 Fax: 408/271-3786 There’s nothing more appropriate for a Silicon Valley newspaper than a pitch on new technologies or Web sites, right? Wrong, wrong, wrong, says the San Jose Mercury… Continued

130 Fifth Ave. New York, NY 10011-4399 Tap into the business arena with Black Enterprise magazine, the monthly business pub for African Americans. Editors tell us PR folks must target seven specific areas of the… Continued

The customer may not always be right, sometimes providing opinions in focus groups and surveys that he or she believes the company wants, according to a new article in Across the Board, a publication by… Continued

Hill and Knowlton, hired by the International Olympic Committee in January to help the organization dig out of its image ruins, last week withdrew from the bidding process to represent Toronto in its pitch for… Continued

NEW YORK – Terms like "401k eligibility" and "long-term investing" might seem off topic in a public relations publication, but they are becoming an increasingly important part of marketers’ vocabularies, according to Lawrence Kudlow. The… Continued

PR NEWS is going to test drive media relations software. To have your application included in our round-up, contact Assistant Managing Editor Gretchen Hakola at 301/340-7788, Ext. 2154, by May 1. Return to Top of… Continued