Subscription Content

The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. For more information, contact Directory Editor Cherie DeGeorge… Continued

130 Fifth Ave. New York, NY 10011-4399 Tap into the business arena with Black Enterprise magazine, the monthly business pub for African Americans. Editors tell us PR folks must target seven specific areas of the… Continued

The customer may not always be right, sometimes providing opinions in focus groups and surveys that he or she believes the company wants, according to a new article in Across the Board, a publication by… Continued

Hill and Knowlton, hired by the International Olympic Committee in January to help the organization dig out of its image ruins, last week withdrew from the bidding process to represent Toronto in its pitch for… Continued

NEW YORK – Terms like "401k eligibility" and "long-term investing" might seem off topic in a public relations publication, but they are becoming an increasingly important part of marketers’ vocabularies, according to Lawrence Kudlow. The… Continued

PR NEWS is going to test drive media relations software. To have your application included in our round-up, contact Assistant Managing Editor Gretchen Hakola at 301/340-7788, Ext. 2154, by May 1. Return to Top of… Continued

With all the creative minds there are in the PR industry, you would think we’d be constantly wowed with the inventive stuff coming out of your trade – but that has not been the case.… Continued

Ketchum’s New Tune National Public Radio (NPR) chose New York-based Ketchum PR to promote the 20th anniversary of Morning Edition last week. The Washington, D.C. office of Ketchum vied for the PR spot and won… Continued

PR NEWS was in Washington, D.C. to cover the Public Relations Society of America’s recent healthcare conference. We bring you this story. WASHINGTON, D.C. – Americans are bolting to the Web to research new drug… Continued

April 23-24 "Financial Analysis for the Investor Relations Officer," National Investor Relations Institute, Fairmont Hotel, San Francisco. 703/506-3570 or http://www.niri.org/conferences/financial.cfm. April 29 "Communicating with the Media: The PR Professional’s Rights and Responsibilities," Healthcare Public Relations… Continued