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Test-driving Faith-based AIDS/HIV Outreach A faith-based approach to AIDS/HIV outreach is being tested by a handful of African-American churches throughout the country in response to the disproportionate ratio of AIDS/HIV infection among this group. Last… Continued

PR professionals involved in client counsel for infectious disease understand that this therapeutic arena requires a highly specialized approach. Clearly it is not business as usual for the PR executive. Communications pathways are specialized, and… Continued

Hospital Salvages Image, Learns Lessons After ER Disaster If it had been an episode of ER, you can be sure George Clooney would have raced into the street to save the life of the injured… Continued

Rank Brand 1998 DTC $ % Change from ’97 1 Claritin $185.1 171% 2 Propecia 92.0 n/a 3 Zyrtec 75.6 39 4 Zyban 64.4 69 5 Pravachol 59.7 – 23 6 Allegra 52.5 – 18… Continued

School Violence Is Rising Violence in schools is on the rise, according to the Centers for Disease Control and Prevention (CDC). The CDC is also quick to note, however, that school-associated deaths comprise less than… Continued

Americans are bolting to the Web to research new drug developments, disease treatments and for wellness/prevention advice. It’s probably the best PR windfall to hit the healthcare industry in ages. This is just the beginning… Continued

The writing is on the wall and the messages are hauntingly clear: when it comes to childhood violence, prevention is the clarion call. The latest well-publicized evidence of this is the mass murder of 12… Continued

The Caregiving Newsletter P.O.Box 224, Park Ridge, Il 60068 As more and more seniors are being cared for by family members, this audience is being regarded as a key "gatekeeper" audience. Often referred to as… Continued

One way to gauge the impact of your corporate messages is to analyze the vehicles you use to get them out – the Internet, internal newsletters, annual reports and the like. Unfortunately, some companies and… Continued

Advertising kings Leo Burnett, Bates and Ogilvy & Mather might not welcome the results of a new survey about brand building, but both the PR industry and those corporations devoting more to communications are sure… Continued