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Customer reps may help close online deals, a new survey finds. NFO’s survey of 2,321 online shoppers revealed that nearly 35 percent said they would buy more products online if they could interact with a… Continued

Fueling the worth of PR over advertising debate is a new study from market research company, Wirthlin Worldwide, which shows that 56 percent of more than 1,000 Americans believe advertisers deliberately stretch the truth. This… Continued

San Jose, CA 95190-0001 Phone: 408/920-5444 Fax: 408/271-3786 There’s nothing more appropriate for a Silicon Valley newspaper than a pitch on new technologies or Web sites, right? Wrong, wrong, wrong, says the San Jose Mercury… Continued

Today’s healthcare organizations face mounting pressure to develop rock-solid brand awareness with limited resources. Healthcare PR & Marketing News found that industry marketers and PR professionals are overcoming these challenges with strategic partnerships, aggressive media… Continued

Don’t Jump on the Web Without A Strategic Marketing Plan Jumping into cyberspace without a well-developed strategy is like tossing your marketing dollars into a black hole. Top performing healthcare companies on the Web have… Continued

Can you prove to executive management that your marketing communications programs and strategies are performing? It’s a simple question. Finding the answer, however, is a challenge. In today’s healthcare marketplace, constantly redefined by increasing competition,… Continued

When Centura Health was formed in 1995, the result of a merger of 10 Colorado hospitals, it took a branding gamble on addressing an issue that has haunted healthcare since the managed care revolution -… Continued

Hospitals Say They Are Y2K-Ready Anyone planning an in-patient procedure near year’s end or as January dawns need not worry about the Y2K bug, according to an American Hospital Association (AHA) survey. Most hospitals questioned… Continued

Budget constraints didn’t stifle the success of University Health System’s "NurseLink" campaign. In spite of a budget that represented less than 10 percent of what the top four health systems each spent on marketing in… Continued

To reach the insured gay and lesbian community in Los Angeles with preventive healthcare services, the Lambda Medical Group developed a compelling campaign integrating managed care marketing, advertising, direct mail and public relations. With a… Continued