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The customer may not always be right, sometimes providing opinions in focus groups and surveys that he or she believes the company wants, according to a new article in Across the Board, a publication by… Continued

Hill and Knowlton, hired by the International Olympic Committee in January to help the organization dig out of its image ruins, last week withdrew from the bidding process to represent Toronto in its pitch for… Continued

NEW YORK – Terms like "401k eligibility" and "long-term investing" might seem off topic in a public relations publication, but they are becoming an increasingly important part of marketers’ vocabularies, according to Lawrence Kudlow. The… Continued

Don’t Jump on the Web Without A Strategic Marketing Plan Jumping into cyberspace without a well-developed strategy is like tossing your marketing dollars into a black hole. Top performing healthcare companies on the Web have… Continued

Can you prove to executive management that your marketing communications programs and strategies are performing? It’s a simple question. Finding the answer, however, is a challenge. In today’s healthcare marketplace, constantly redefined by increasing competition,… Continued

When Centura Health was formed in 1995, the result of a merger of 10 Colorado hospitals, it took a branding gamble on addressing an issue that has haunted healthcare since the managed care revolution -… Continued

Hospitals Say They Are Y2K-Ready Anyone planning an in-patient procedure near year’s end or as January dawns need not worry about the Y2K bug, according to an American Hospital Association (AHA) survey. Most hospitals questioned… Continued

Budget constraints didn’t stifle the success of University Health System’s "NurseLink" campaign. In spite of a budget that represented less than 10 percent of what the top four health systems each spent on marketing in… Continued

To reach the insured gay and lesbian community in Los Angeles with preventive healthcare services, the Lambda Medical Group developed a compelling campaign integrating managed care marketing, advertising, direct mail and public relations. With a… Continued

If your healthcare organization wants to boost its image, informational partnerships with non-healthcare companies offer virtually unlimited opportunity. Salinas Valley Memorial Hospital in Salinas, Calif., for example, reaped global benefits "Partners in Health Technology," a… Continued