Subscription Content

With all the creative minds there are in the PR industry, you would think we’d be constantly wowed with the inventive stuff coming out of your trade – but that has not been the case.… Continued

Ketchum’s New Tune National Public Radio (NPR) chose New York-based Ketchum PR to promote the 20th anniversary of Morning Edition last week. The Washington, D.C. office of Ketchum vied for the PR spot and won… Continued

PR NEWS was in Washington, D.C. to cover the Public Relations Society of America’s recent healthcare conference. We bring you this story. WASHINGTON, D.C. – Americans are bolting to the Web to research new drug… Continued

The multi-million dollar funding deficits caused by severe cuts in Medicare and Medicaid reimbursement are forcing hospitals nationwide to eliminate positions and lay off employees. This stark reality has to be addressed by hospital PR… Continued

ARRIVALS AMERICAN DRUGGIST: Mary Kate McGinty, R.Ph., Continuing Education editor. Phone: 212-686-8584; Fax: 212-686-9098 BIOWORLD TODAY: Jim Stommen, executive editor. Phone: 404-262-5400; Fax: 404-814-0759 THE BOSTON GLOBE: Leah Garnett, assistant editor/Health & Science, joins. Phone:… Continued

Medscape (http://www.medscape.com) 134 W. 29th street New York, NY 10001 If you’re looking to expand your exposure in the medical research arena, Medscape is a prime pitching opportunity. As one of the top Web sites… Continued

April 15-17 National Summit on Post Acute Care Strategies and Partnerships. Atlanta. 800/894-8786. April 21-23 PRSA and Ragan Communications’ Strategic Media Relations Conference. Washington, D.C. 800/878-5331. April 25-27 Forum for Healthcare Strategists’ 4th National Forum… Continued

Today’s healthcare organizations face mounting pressure to develop rock-solid brand awareness with limited resources. Healthcare PR & Marketing News found that industry marketers and PR professionals are overcoming these challenges with strategic partnerships, aggressive media… Continued

Don’t Jump on the Web Without A Strategic Marketing Plan Jumping into cyberspace without a well-developed strategy is like tossing your marketing dollars into a black hole. Top performing healthcare companies on the Web have… Continued

Can you prove to executive management that your marketing communications programs and strategies are performing? It’s a simple question. Finding the answer, however, is a challenge. In today’s healthcare marketplace, constantly redefined by increasing competition,… Continued