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Community Relations Results in After-School Program Success The federal government doles out billions of dollars every year for community-based programs, sometimes leaving the PR legwork to somebody else. A case in point is the "21st… Continued

As healthcare, utilities and environmental issues generate new business for public affairs agencies and new challenges for corporate communicators, the competition is getting fierce to recruit more PR soldiers who have earned their stripes in… Continued

The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. For more information, contact Directory Editor Cherie DeGeorge… Continued

April 29 "Communicating with the Media: The PR Professional’s Rights and Responsibilities," Healthcare Public Relations and Marketing Society of Greater New York, Memorial Sloan-Kettering Cancer Center, 633 Third Avenue, New York, 212/597-8880. May 3-5 "@dtech,"… Continued

http://www.healthscout.com 120 Post Road West Westport, CT 06880 Main Phone: 203/341-7000 The sky is the limit for HealthScout in terms of the health information the editors want to hear about. This site gets highly personal… Continued

Crain’s Chicago Business 740 N. Rush Street Chicago, IL 60611-2590 For such a high-profile business newspaper, we were pleasantly surprised to find the top editors at this weekly helpful and insightful about ways that PR… Continued

David Conti Avid Technology, Inc Avid Technology Park One Park West Tewksbury, Mass. 01876 phone: 978-640-3669 corporate communications manager david_conti@avid.com With the National Association of Broadcasters trade show winding up (it was last week in… Continued

One way to gauge the impact of your corporate messages is to analyze the vehicles you use to get them out – the Internet, internal newsletters, annual reports and the like. Unfortunately, some companies and… Continued

Advertising kings Leo Burnett, Bates and Ogilvy & Mather might not welcome the results of a new survey about brand building, but both the PR industry and those corporations devoting more to communications are sure… Continued

There are strict guidelines that limit a former White House staffer’s lobbying activity in the private sector. The White House defines lobbying as knowingly communicating to or appearing before any officer or employee of any… Continued