Media Relations Tie for First Karen Rohde is beaming in a picture next to a story in the Chicago-Sun Times. Her grin, the article points out, is due to a prepaid college tuition plan guaranteeing… Continued
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WPR Steals the Show with Hebrew Literacy Campaign
June 7th, 1999 by PRNEWSMedia Relations Tie for First The Internet age and the global era have created a market for new language skills, from Java and VRML (virtual reality markup language) to Mandarin and Cantonese. So how could… Continued
U S West Sweeps Category with PR Surrounding Union Deal
June 7th, 1999 by PRNEWSWinner Internal Communications If your firm had 34,000 potential spokespeople who might make public their views about how your company treats employees, your first impulse might be to retreat white-knuckled into the boardroom. Then, perhaps,… Continued
Platinum PR Honorable Mentions
June 7th, 1999 by PRNEWSMedia Relations Grove Park Inn Resort What can you do with $7,288? Take a cruise around the world, add a deck onto your home? Launch a successful media relations campaign? We tip our hats to… Continued
Inaugural Platinum PR Winners Announced
June 7th, 1999 by PRNEWSSince PR NEWS was founded more than 50 years ago, we have made it a point to be both an advocate for the public relations profession and a watchdog for the communications industry. To take… Continued
‘Yeah, Baby!’ – Software Company Uses Life-Sized Austin Powers for PR Plug
May 31st, 1999 by PRNEWSIf Austin Powers arrived at your office in a box, chances are you’d take notice – and then probably call the police. But 26 top-tier business reporters and editors didn’t need to alert the authorities… Continued
PRSA Ethics Board Takes Complaint To the Public, But Is It Ethical?
May 31st, 1999 by PRNEWSWe’ve lost count, but there’s another round between Jack O’Dwyer and the Public Relations Society of America to report. In a rather terse letter to Richard Newman (CEO of The Newman Group), Bob Frause, chairman… Continued
Integrated Marcom, Not Advertising, is Key to Reaching Women
May 31st, 1999 by PRNEWSNEW YORK – Although direct-to-consumer advertising in the U.S. is expected to climb to $1.7 billion by next year, this heavyweight branding is not getting the attention of women – the primary healthcare decision-makers for… Continued
Coming Up in PR NEWS
May 31st, 1999 by PRNEWSJune 7: Platinum PR Winners!!!! Do you know about all the advertising opportunities with this publication? To find out about… Display ads Job tracker ads Advertising inserts Sponsorships of contests, special supplements and directories Banner… Continued
Job Tracker
May 31st, 1999 by PRNEWSPUBLIC RELATIONS SPECIALIST: PriceWeber, a $63 million marketing communications firm in Louisville, KY, seeks a PR professional with a minimum of five years of agency/client experience. Requires strong writing skills and experience in business-to-business media… Continued