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Reach the Hispanic Market With Multiple Approaches MIAMI – One-size-fits-all marketing strategies are futile when trying to reach the $6 billion-plus Hispanic market in Miami. This was the umbrella message at a "Healthcare Marketing to… Continued

As the use of paid advertising to promote health organizations, services and products has escalated over the last decade, there has been an ironic decline in efforts to capture what used to be called "earned… Continued

Outreach Program Arms Youth with Multiple Problem-Solving Skills The latest sleight of school-based violence is casting an ever-brighter spotlight on youth depression and "warning signs." Last month it was the Littleton, Colo. massacre that claimed… Continued

HMOs Are Creating More Dissatisfied Customers Consumes are increasingly dissatisfied with the customer service of managed care plans, according to a national survey by Hewitt Associates, a global management consulting firm in Lincolnshire, Ill. Twenty-percent… Continued

Has your healthcare organization developed culturally relevant campaigns that hit home with African Americans, Hispanics and Asian Pacific Americans? Don’t delay. Despite the challenge – and even frustration – these are the country’s fastest growing… Continued

NEW YORK – By next year, direct-to-consumer (DTC) advertising in the U.S. is expected to climb to $1.7 billion. In spite of this heavyweight spending, getting the attention of women – the primary healthcare decision-makers… Continued

Virtual Healthcare Trends Marketing to Seniors Top-Perfoming Hospitals Do you know about all the advertising opportunities with this publication? To find out about… Display ads Job tracker ads Advertising inserts Sponsorships of contests, special supplements… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued

Beyond Impressions: Media Relying on Pitches for Stories In the long run, the goal in reaching the media is to affect public behavior or opinion, which is what has made media relations such a difficult… Continued

Virgin Alantic CEO Richard Branson is not your typical boss. How many male company presidents would slip into a wedding gown to launch a bridal company spin-off, even if some ink seemed a guarantee? Probably… Continued