Special focus on seniors trends; Careers: Cracking the glass ceiling; Q&A with a marketing guru Do you know about all the advertising opportunities with this publication? To find out about… Display ads Job tracker ads… Continued
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Media Moves
June 10th, 1999 by PRNEWSThe information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued
Media Insight
June 10th, 1999 by PRNEWSMen’s Health Magazine You might be surprised to learn that Men’s Health editors who get an inside scoop on peer-reviewed health studies that haven’t generated a lot of high-profile exposure consider them the "promise land."… Continued
Mark Your Calendar
June 10th, 1999 by PRNEWSJune 26-28 New American Wellness Group’s Multi-ethnic Healthcare: A Market Opportunity conference. Arlington, Va. 212/727-5129. July 19-21 IBC Conferences’ Physician/Hospital Gain Sharing & Alternative Financial Models. Washington, D.C. 508/481-6400; http://www.ibcusa.com. July 26-27 IBC’s Emerging External… Continued
Top Hospitals Place High Priority on Communications as Strategic Process
June 10th, 1999 by PRNEWSDespite today’s ever-tightening reimbursement environment, hospitals that have earned top honors for operating in the black while maintaining superior clinical performance make communications a key component of their strategic planning process. By using measurable strategies… Continued
The NewsMonitor
June 10th, 1999 by PRNEWSThai Restaurant Serves Up Safe Sex A restaurant chain in Thailand that serves up "spicy condom salad" is making safe-sex messages more appetizing. Soon the anti-AIDS campaign will make an international debut at the Olympics.… Continued
Virtual Healthcare: The Internet’s Dual Appeal with Consumers and Providers
June 10th, 1999 by PRNEWSCHICAGO – Targeting consumers and saving hospitals millions are the two e-commerce subjects that eHealthcareWorld conference attendees here last month couldn’t get enough information about. Consumers have deep pockets when it comes to purchasing prescriptions,… Continued
Ad Abstract: Identity Campaign Overhauls Public Health Image
June 10th, 1999 by PRNEWSPublic health services suffer an image problem. Most people think of public health as "cheap healthcare" or services for low-income people. But a new identity campaign in Seattle is looking to replace those perceptions with… Continued
Campaign to Empower Female Car Buyers Isn’t a Lemon
June 7th, 1999 by PRNEWSWinner Community Relations The stereotype that women live to shop doesn’t carry over when the it comes to shopping for a new (or used) car. But then who does love the process of haggling over… Continued
Razor-Sharp Marcom Campaign Launches MACH3
June 7th, 1999 by PRNEWSWinner Marketing communications Let’s be honest, a razor just isn’t all that exciting. Granted, while some of us might have reached an epiphany at sometime in our lives while shaving our legs or our chins,… Continued