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Thai Restaurant Serves Up Safe Sex A restaurant chain in Thailand that serves up "spicy condom salad" is making safe-sex messages more appetizing. Soon the anti-AIDS campaign will make an international debut at the Olympics.… Continued

CHICAGO – Targeting consumers and saving hospitals millions are the two e-commerce subjects that eHealthcareWorld conference attendees here last month couldn’t get enough information about. Consumers have deep pockets when it comes to purchasing prescriptions,… Continued

Public health services suffer an image problem. Most people think of public health as "cheap healthcare" or services for low-income people. But a new identity campaign in Seattle is looking to replace those perceptions with… Continued

When preparing to launch a new drug globally, pharmaceutical companies have come to understand the value of "external market conditioning" – a process of starting early to create fertile ground for new product acceptance among… Continued

CEO Takes Ownership of Communications, Satisfaction Soars CEOs frequently refer to "operational excellence" as a goal in strategic discussions, but all too often employees have only a vague notion of how they can individually influence… Continued

STD Risks Not Resonating With Asian American Men Asian American men have a false sense that they are safe from sexually transmitted diseases and other areas of reproductive health, according to a new National Asian… Continued

In one corner is Aetna U.S. Healthcare, suffering recent blows to its image delivered by the American Medical Association, in the other corner, is the AMA which is trying to block the managed care organization’s… Continued

Winner Community Relations The stereotype that women live to shop doesn’t carry over when the it comes to shopping for a new (or used) car. But then who does love the process of haggling over… Continued

Winner Marketing communications Let’s be honest, a razor just isn’t all that exciting. Granted, while some of us might have reached an epiphany at sometime in our lives while shaving our legs or our chins,… Continued

Winner Public Affairs Whipping the American public into a frenzy about football is an uncomplicated feat. But getting government and the public to rubber stamp construction of a stadium is entirely another game. The latter… Continued