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Coming Up in Healthcare PR & Marketing News

June 10th, 1999 by

Special focus on seniors trends; Careers: Cracking the glass ceiling; Q&A with a marketing guru Do you know about all the advertising opportunities with this publication? To find out about… Display ads Job tracker ads… Continued

Media Moves

June 10th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued

Media Insight

June 10th, 1999 by

Men’s Health Magazine You might be surprised to learn that Men’s Health editors who get an inside scoop on peer-reviewed health studies that haven’t generated a lot of high-profile exposure consider them the "promise land."… Continued

Mark Your Calendar

June 10th, 1999 by

June 26-28 New American Wellness Group’s Multi-ethnic Healthcare: A Market Opportunity conference. Arlington, Va. 212/727-5129. July 19-21 IBC Conferences’ Physician/Hospital Gain Sharing & Alternative Financial Models. Washington, D.C. 508/481-6400; http://www.ibcusa.com. July 26-27 IBC’s Emerging External… Continued

Top Hospitals Place High Priority on Communications as Strategic Process

June 10th, 1999 by

Despite today’s ever-tightening reimbursement environment, hospitals that have earned top honors for operating in the black while maintaining superior clinical performance make communications a key component of their strategic planning process. By using measurable strategies… Continued

The NewsMonitor

June 10th, 1999 by

Thai Restaurant Serves Up Safe Sex A restaurant chain in Thailand that serves up "spicy condom salad" is making safe-sex messages more appetizing. Soon the anti-AIDS campaign will make an international debut at the Olympics.… Continued

Virtual Healthcare: The Internet’s Dual Appeal with Consumers and Providers

June 10th, 1999 by

CHICAGO – Targeting consumers and saving hospitals millions are the two e-commerce subjects that eHealthcareWorld conference attendees here last month couldn’t get enough information about. Consumers have deep pockets when it comes to purchasing prescriptions,… Continued

Ad Abstract: Identity Campaign Overhauls Public Health Image

June 10th, 1999 by

Public health services suffer an image problem. Most people think of public health as "cheap healthcare" or services for low-income people. But a new identity campaign in Seattle is looking to replace those perceptions with… Continued

Campaign to Empower Female Car Buyers Isn’t a Lemon

June 7th, 1999 by

Winner Community Relations The stereotype that women live to shop doesn’t carry over when the it comes to shopping for a new (or used) car. But then who does love the process of haggling over… Continued

Razor-Sharp Marcom Campaign Launches MACH3

June 7th, 1999 by

Winner Marketing communications Let’s be honest, a razor just isn’t all that exciting. Granted, while some of us might have reached an epiphany at sometime in our lives while shaving our legs or our chins,… Continued