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Toys R Us customer service snafu becomes image liability as attorneys launch a class action suit against the company’s online unit for accepting toy orders it could not possibly fill. Monster.com bolsters its public image… Continued

Epubs, derived from their offline counterparts, can extend the PR function of a traditional newsletter, magazine or flier by giving the target audience even more targeted and timely information. While, a newsletter can help update… Continued

From outer space to inner ranks, crisis was in the air last month. Most crises occur because the media "discovers" them. But the worst nightmare is when we alert the media and essentially say "watch… Continued

Now is the time to look for your next healthcare job. Today’s job market has excellent opportunities for talented healthcare executives. Recognize that it is to your advantage to expect changes in your career path.… Continued

Elmo’s got the blues; he has an earache and a fever and must go to the doctor. Oh, he’s got the low-down, first-trip-to-the-doctor blues. With help from friends like Big Bird, Ernie and Bert, Elmo… Continued

While cancer is the No.1 health concern of Americans, many are unaware of cancer risk factors or choose not to follow important cancer prevention messages, according to a survey by Discovery Health Channel and the… Continued

This year, large employers are bracing for a double-digit increase in healthcare costs-the most significant jump since 1993, according to the Towers Perrin Health Care Cost Survey. The survey found that the cost of large… Continued

While healthcare marketers recognize that women are key healthcare decision-makers, recent research provides multi-dimensional insight into women’s health attitudes, the conditions they’re subject to and the activities they engage in to receive information. Beta Research’s… Continued

Do you have a campaign worthy of winning top honors from HPRMN and earning the respect of your peers? If so, our fourth annual Best PR and Marketing Campaigns of 1999 is underway and we… Continued

As video technology becomes more affordable, hospitals are test-driving it to bolster patient relations and to reinforce a "cutting-edge" market position. While video communication has become firmly integrated into physician and nurse education efforts, the… Continued