Subscription Content

Edelman launches external communication campaign for Atlantic Southeast Airlines, a Delta Connection Carrier, to promote improvements the airline has made to ensure traveler satisfaction…American Cancer Society launches a grassroots effort to educate and urge presidential… Continued

A squabble is brewing over industry rankings as Jack O’Dwyer’s Newsletter and the Council of Public Relations Firms each vie to be the ultimate arbiter of the nation’s top PR firms. In a letter urging… Continued

Toys R Us customer service snafu becomes image liability as attorneys launch a class action suit against the company’s online unit for accepting toy orders it could not possibly fill. Monster.com bolsters its public image… Continued

Epubs, derived from their offline counterparts, can extend the PR function of a traditional newsletter, magazine or flier by giving the target audience even more targeted and timely information. While, a newsletter can help update… Continued

From outer space to inner ranks, crisis was in the air last month. Most crises occur because the media "discovers" them. But the worst nightmare is when we alert the media and essentially say "watch… Continued

The Case Miller/Shandwick Interactive PR was asked by heads at Kodak to pinpoint the exact number of users PR brought to their Picture Playground site, an online store that allows users to personalize photos. Providing… Continued

1000 Wilson Blvd Arlington, VA 22229 703/276-3400 www.usatoday.com The best way to make friends with the folks at USA Today is to pitch them breaking news that is actually breaking. Take the travel department. A… Continued

Medium = Message. There isn’t much buzzing yet at www.abuzz.com, the community site launched last week by Times Co. Digital (a division of The New York Times Co.). But the site likely will spark discussion… Continued

Music to their ears. Direct Stock Market, a Web-based financial marketplace, has launched "Edge on Wall Street," a nationally syndicated business talk radio show covering emerging growth companies. The hour-long show airs Monday through Friday… Continued

When Oprah Winfrey took the witness stand in Amarillo, Texas, to defend her beef with the cattle industry, her PR counsel had no choice but to hold a press conference to answer the barrage of… Continued