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When Oprah Winfrey took the witness stand in Amarillo, Texas, to defend her beef with the cattle industry, her PR counsel had no choice but to hold a press conference to answer the barrage of… Continued

Start-up ventures in industries such as ecommerce and biotech continue to yield opportunities for entrepreneurial communicators in search of hotter climates. But the tech field is no place for the weak of heart, and those… Continued

PeopleSoft PeopleSoft, a world leader in E-business applications software and rated the 6th best company to work for in 1999 by Fortune Magazine, is growing and is looking for Communications Pros: PR Program Managers (Pleasanton,… Continued

Ninety-four percent of the 1,026 adults surveyed by CBS News/MarketWatch think the Coca-Cola company will remain in business for at least another one hundred years. Eighty-five percent said Ford Motor Co. will stick around as… Continued

Edelman launches external communication campaign for Atlantic Southeast Airlines, a Delta Connection Carrier, to promote improvements the airline has made to ensure traveler satisfaction…American Cancer Society launches a grassroots effort to educate and urge presidential… Continued

A squabble is brewing over industry rankings as Jack O’Dwyer’s Newsletter and the Council of Public Relations Firms each vie to be the ultimate arbiter of the nation’s top PR firms. In a letter urging… Continued

Toys R Us customer service snafu becomes image liability as attorneys launch a class action suit against the company’s online unit for accepting toy orders it could not possibly fill. Monster.com bolsters its public image… Continued

Epubs, derived from their offline counterparts, can extend the PR function of a traditional newsletter, magazine or flier by giving the target audience even more targeted and timely information. While, a newsletter can help update… Continued

From outer space to inner ranks, crisis was in the air last month. Most crises occur because the media "discovers" them. But the worst nightmare is when we alert the media and essentially say "watch… Continued

The Case Miller/Shandwick Interactive PR was asked by heads at Kodak to pinpoint the exact number of users PR brought to their Picture Playground site, an online store that allows users to personalize photos. Providing… Continued