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This year, large employers are bracing for a double-digit increase in healthcare costs-the most significant jump since 1993, according to the Towers Perrin Health Care Cost Survey. The survey found that the cost of large… Continued

While healthcare marketers recognize that women are key healthcare decision-makers, recent research provides multi-dimensional insight into women’s health attitudes, the conditions they’re subject to and the activities they engage in to receive information. Beta Research’s… Continued

Do you have a campaign worthy of winning top honors from HPRMN and earning the respect of your peers? If so, our fourth annual Best PR and Marketing Campaigns of 1999 is underway and we… Continued

As video technology becomes more affordable, hospitals are test-driving it to bolster patient relations and to reinforce a "cutting-edge" market position. While video communication has become firmly integrated into physician and nurse education efforts, the… Continued

Pharmacia & Upjohn, a billion dollar innovator, develops pharmaceuticals that give people around the world the opportunity to experience life to its fullest. We rely on our Public Relations professionals to educate the public about… Continued

George Stenitzer, formerly director of media relations at Ameritech, joins R.R. Donnelly & Sons as VP of corporate communications….Fleishman Hillard’s New York office snags Peter Verrengia as GM and promotes Nancy Seliger to deputy GM….APCO… Continued

AOL’s pending acquisition of Time Warner has put an even brighter spotlight on just how valuable a Web presence can be to your company’s bottom line. To help you decide if your Web site is… Continued

These days, more than a handful of communications execs are abandoning the mother ships of "established" agencies andFortune 1000 corporations in search of greener stock options. A major trend among job seekers is to try… Continued

min magazine, sister publication of PR NEWS, names the Top Editors in its current issue. And the bigwigs are: Steve Shepard, editor-in-chief, Business Week Jane Pratt, editor-in-Chief, Jane Paige Rense, editor-in-chief, Architectural Digest Marianne Dekker… Continued

As recruiting quality PR professionals becomes more challenging, departments and executives might do well to begin noticing the birthdays of higher-level PR managers in other companies and agencies. Take Cohn & Wolfe founder and former… Continued