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When Roche Laboratories launched the second phase of its Tamiflu consumer campaign earlier this month, it had a captive audience. The flu, which has sent thousands of sufferers to hospital emergency rooms throughout the country,… Continued

Now is the time to look for your next healthcare job. Today’s job market has excellent opportunities for talented healthcare executives. Recognize that it is to your advantage to expect changes in your career path.… Continued

Elmo’s got the blues; he has an earache and a fever and must go to the doctor. Oh, he’s got the low-down, first-trip-to-the-doctor blues. With help from friends like Big Bird, Ernie and Bert, Elmo… Continued

While cancer is the No.1 health concern of Americans, many are unaware of cancer risk factors or choose not to follow important cancer prevention messages, according to a survey by Discovery Health Channel and the… Continued

This year, large employers are bracing for a double-digit increase in healthcare costs-the most significant jump since 1993, according to the Towers Perrin Health Care Cost Survey. The survey found that the cost of large… Continued

Bias Blues Regarding the article, "PR Strategies for Beating Those Rogue Website Blues," (PRN, Dec. 20) the author’s disdain for George W. Bush came through loud and clear. The Bush Web site example is a… Continued

If your company is monitoring employees’ use of email, it could damage your company’s reputation. However, if your company is not monitoring employees’ use of email, it could damage your company’s reputation. PR professionals walk… Continued

Apparently there’s a thin line between church and the state of PR for Joe Epley, chairman of Charlotte, N.C.-based Epley Associates. Speaking recently before the Cleveland chapter of PRSA on PR trends of the future,… Continued

The National PTA is launching its Safe Schools Network on Jan 20, with 10 broadcasts via satellite focusing on safe school culture, helping students deal with anger, spotting signs of violence. PTA, National Education Assoc.… Continued

George Stenitzer, formerly director of media relations at Ameritech, joins R.R. Donnelly & Sons as VP of corporate communications….Fleishman Hillard’s New York office snags Peter Verrengia as GM and promotes Nancy Seliger to deputy GM….APCO… Continued