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January 20th, 2000 by

Do you have a campaign worthy of winning top honors from HPRMN and earning the respect of your peers? If so, our fourth annual Best PR and Marketing Campaigns of 1999 is underway and we… Continued

Video Technology Boosts Hospital Patient Relations, High-Tech Image

January 20th, 2000 by

As video technology becomes more affordable, hospitals are test-driving it to bolster patient relations and to reinforce a "cutting-edge" market position. While video communication has become firmly integrated into physician and nurse education efforts, the… Continued

JobTracker

January 20th, 2000 by

Pharmacia & Upjohn, a billion dollar innovator, develops pharmaceuticals that give people around the world the opportunity to experience life to its fullest. We rely on our Public Relations professionals to educate the public about… Continued

Media Insight

January 20th, 2000 by

GraciasDoctor.com 26849 Old Dominion Drive, #310 McLean, VA 22101 Reaching the country’s growing Latin and Hispanic American community is becoming a top priority for healthcare communicators. A new Web site, GraciasDoctor.com, is targeting this influential… Continued

Mark Your Calendar

January 20th, 2000 by

January 24-25 Fulcrum Information Services’ Medical Communications Industry Deal-Making Summit. New York. 800/869-4302. February 6-8 The Symposium on E-Healthcare for Physicians, Hospitals & Integrated Delivery Systems. Scottsdale, Ariz. 800/684-4549. http://www.ehealthcareconnections.com March 21-22 IQPC’s Online Disease… Continued

Hospitals Can Spearhead Outreach Efforts to Rescue Abandoned Babies

January 20th, 2000 by

The reports are disturbing and the trend affects urban and rural America – a newborn found in a trash bin, a newborn recovered in a lake, a newborn left at an abandoned warehouse. Every day… Continued

In the Black

January 17th, 2000 by

It’s not as big as AOL, but BET Holdings’ new portal, BET.com promises a bounty of content, says Retha Hill, vice president of content for the site. "[It’s] a central place for African Americans and… Continued

Building Online Relationships One by One

January 17th, 2000 by

Individual email messaging is good for any area in which you want to send personalized communications, whether that be for marketing, media pitches or investor relations. But don’t confuse this tactic with personal salutations that… Continued

All the News That’s Fit for Kids

January 17th, 2000 by

Youthline U.S.A. adds a supplementary magazine to its newspaper next month, which promises to deliver the news with words and concepts digestible to 8- to 13-year-olds. The magazine will delve more deeply into the subject… Continued

Travelocity Converts Eyeballs Into Sales

January 17th, 2000 by

The Case The Sabre Group’s online booking service, Travelocity.com, had made a speedy ascent to the top of the e-travel pack a couple years back, and was drawing competition from new ventures such as Preview… Continued