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Launch a Press Conference That Presses the Right Buttons – Or Don’t

January 24th, 2000 by

When Oprah Winfrey took the witness stand in Amarillo, Texas, to defend her beef with the cattle industry, her PR counsel had no choice but to hold a press conference to answer the barrage of… Continued

High-Tech is Hot, But Enter at Your Own Risk

January 24th, 2000 by

Start-up ventures in industries such as ecommerce and biotech continue to yield opportunities for entrepreneurial communicators in search of hotter climates. But the tech field is no place for the weak of heart, and those… Continued

JobTracker

January 24th, 2000 by

PeopleSoft PeopleSoft, a world leader in E-business applications software and rated the 6th best company to work for in 1999 by Fortune Magazine, is growing and is looking for Communications Pros: PR Program Managers (Pleasanton,… Continued

In the Year 2121…

January 24th, 2000 by

Ninety-four percent of the 1,026 adults surveyed by CBS News/MarketWatch think the Coca-Cola company will remain in business for at least another one hundred years. Eighty-five percent said Ford Motor Co. will stick around as… Continued

Media Insight

January 20th, 2000 by

GraciasDoctor.com 26849 Old Dominion Drive, #310 McLean, VA 22101 Reaching the country’s growing Latin and Hispanic American community is becoming a top priority for healthcare communicators. A new Web site, GraciasDoctor.com, is targeting this influential… Continued

Mark Your Calendar

January 20th, 2000 by

January 24-25 Fulcrum Information Services’ Medical Communications Industry Deal-Making Summit. New York. 800/869-4302. February 6-8 The Symposium on E-Healthcare for Physicians, Hospitals & Integrated Delivery Systems. Scottsdale, Ariz. 800/684-4549. http://www.ehealthcareconnections.com March 21-22 IQPC’s Online Disease… Continued

Hospitals Can Spearhead Outreach Efforts to Rescue Abandoned Babies

January 20th, 2000 by

The reports are disturbing and the trend affects urban and rural America – a newborn found in a trash bin, a newborn recovered in a lake, a newborn left at an abandoned warehouse. Every day… Continued

Flu Campaigns Bug FDA

January 20th, 2000 by

When Roche Laboratories launched the second phase of its Tamiflu consumer campaign earlier this month, it had a captive audience. The flu, which has sent thousands of sufferers to hospital emergency rooms throughout the country,… Continued

Gaining the Visibility Edge: Career Advancement Advice

January 20th, 2000 by

Now is the time to look for your next healthcare job. Today’s job market has excellent opportunities for talented healthcare executives. Recognize that it is to your advantage to expect changes in your career path.… Continued

Elmo Video Takes Fear Out of Doctor Visits, Promotes Compliance

January 20th, 2000 by

Elmo’s got the blues; he has an earache and a fever and must go to the doctor. Oh, he’s got the low-down, first-trip-to-the-doctor blues. With help from friends like Big Bird, Ernie and Bert, Elmo… Continued