If you’re in the market for a Web name, Doctors.MD and DoctorsMD.com are taking bids. Given the increasingly cluttered online healthcare environment with more than 15,000 Web sites, catchy domain names are hot commodities. An… Continued
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Lawsuit Challenges HMO’s ‘Final Say’ Claims
February 17th, 2000 by PRNEWSUnitedHealth suffered a major blow to its image this week when a legal advocacy group filed a lawsuit claiming that the health plan’s policy of allowing doctors to make final decisions over medical care is… Continued
Agency Selected to Reconstruct Image of Plastic Surgeons
February 17th, 2000 by PRNEWSThe Win With growing competition from a wide array of physicians vying for the lucrative cosmetic surgery market, the American Society of Plastic Surgeons (ASPS) decided to launch an aggressive logo campaign that promotes the… Continued
Guidelines Challenge PPOs to Create A Stronger Quality-based Identity
February 17th, 2000 by PRNEWSIn spite of the PPO industry’s dominance in the managed care market place, it has a serious identity problem. It’s not well known, particularly among consumers, that the nation’s 1,000-plus PPOs (preferred provider organizations) constitute… Continued
Multi-specialty PR Skills Create Web Sites with Broad Reach
February 17th, 2000 by PRNEWSWith more than 22 million Americans searching the Internet for health-related information, healthcare companies are seeking partners to help them establish a vibrant online presence. But successfully launching and promoting a health site requires a… Continued
Documercial Escalates National Debate On Social HMOs
February 17th, 2000 by PRNEWSDespite a 16-year track record of providing long-term care for seniors who want to remain independent, the future of social HMOs was uncertain last year. Congress had to be convinced to extend the program before… Continued
Mental Health Benefits Elude HMO Members
February 17th, 2000 by PRNEWSAwareness of managed care mental health coverage is low among health plan members, according to a Michigan State University study. In light of a recent report by the U.S. Surgeon General that indicated mental illness… Continued
Media Moves
February 14th, 2000 by PRNEWSStephanie Stoughton joins Boston Globe as a business writer to cover e-commerce. Stoughton@globe.com… Susan Kuchinskas, former senior reporter at Adweek’s IQ, joins Business 2.0 as senior writer covering marketing. skuchinskas@business2.com…Tom Hoffman, senior editor covering management… Continued
Accidentally Spamming Members…and Other Lessons From a Failed ListServ
February 14th, 2000 by PRNEWSWhen a national PR organization (which shall remain nameless) initiated an email discussion group, little did it know the project was doomed from the start. The idea was to build an electronic platform where organization… Continued
Editorial Calendar Alert
February 14th, 2000 by PRNEWSABA Journal Editorial: Special issue on lifestyle products for the legal profession. Publication covers products, fashion and technology targeted for lawyers’ use. Information and photos of products in addition to how they can enhance the… Continued