Subscription Content

Domain Name For Sale

February 17th, 2000 by

If you’re in the market for a Web name, Doctors.MD and DoctorsMD.com are taking bids. Given the increasingly cluttered online healthcare environment with more than 15,000 Web sites, catchy domain names are hot commodities. An… Continued

Lawsuit Challenges HMO’s ‘Final Say’ Claims

February 17th, 2000 by

UnitedHealth suffered a major blow to its image this week when a legal advocacy group filed a lawsuit claiming that the health plan’s policy of allowing doctors to make final decisions over medical care is… Continued

Agency Selected to Reconstruct Image of Plastic Surgeons

February 17th, 2000 by

The Win With growing competition from a wide array of physicians vying for the lucrative cosmetic surgery market, the American Society of Plastic Surgeons (ASPS) decided to launch an aggressive logo campaign that promotes the… Continued

Guidelines Challenge PPOs to Create A Stronger Quality-based Identity

February 17th, 2000 by

In spite of the PPO industry’s dominance in the managed care market place, it has a serious identity problem. It’s not well known, particularly among consumers, that the nation’s 1,000-plus PPOs (preferred provider organizations) constitute… Continued

Multi-specialty PR Skills Create Web Sites with Broad Reach

February 17th, 2000 by

With more than 22 million Americans searching the Internet for health-related information, healthcare companies are seeking partners to help them establish a vibrant online presence. But successfully launching and promoting a health site requires a… Continued

Documercial Escalates National Debate On Social HMOs

February 17th, 2000 by

Despite a 16-year track record of providing long-term care for seniors who want to remain independent, the future of social HMOs was uncertain last year. Congress had to be convinced to extend the program before… Continued

Mental Health Benefits Elude HMO Members

February 17th, 2000 by

Awareness of managed care mental health coverage is low among health plan members, according to a Michigan State University study. In light of a recent report by the U.S. Surgeon General that indicated mental illness… Continued

Media Moves

February 14th, 2000 by

Stephanie Stoughton joins Boston Globe as a business writer to cover e-commerce. Stoughton@globe.com… Susan Kuchinskas, former senior reporter at Adweek’s IQ, joins Business 2.0 as senior writer covering marketing. skuchinskas@business2.com…Tom Hoffman, senior editor covering management… Continued

Accidentally Spamming Members…and Other Lessons From a Failed ListServ

February 14th, 2000 by

When a national PR organization (which shall remain nameless) initiated an email discussion group, little did it know the project was doomed from the start. The idea was to build an electronic platform where organization… Continued

Editorial Calendar Alert

February 14th, 2000 by

ABA Journal Editorial: Special issue on lifestyle products for the legal profession. Publication covers products, fashion and technology targeted for lawyers’ use. Information and photos of products in addition to how they can enhance the… Continued