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UnitedHealth suffered a major blow to its image this week when a legal advocacy group filed a lawsuit claiming that the health plan’s policy of allowing doctors to make final decisions over medical care is… Continued

The Win With growing competition from a wide array of physicians vying for the lucrative cosmetic surgery market, the American Society of Plastic Surgeons (ASPS) decided to launch an aggressive logo campaign that promotes the… Continued

In spite of the PPO industry’s dominance in the managed care market place, it has a serious identity problem. It’s not well known, particularly among consumers, that the nation’s 1,000-plus PPOs (preferred provider organizations) constitute… Continued

With more than 22 million Americans searching the Internet for health-related information, healthcare companies are seeking partners to help them establish a vibrant online presence. But successfully launching and promoting a health site requires a… Continued

Despite a 16-year track record of providing long-term care for seniors who want to remain independent, the future of social HMOs was uncertain last year. Congress had to be convinced to extend the program before… Continued

Awareness of managed care mental health coverage is low among health plan members, according to a Michigan State University study. In light of a recent report by the U.S. Surgeon General that indicated mental illness… Continued

Stephanie Stoughton joins Boston Globe as a business writer to cover e-commerce. Stoughton@globe.com… Susan Kuchinskas, former senior reporter at Adweek’s IQ, joins Business 2.0 as senior writer covering marketing. skuchinskas@business2.com…Tom Hoffman, senior editor covering management… Continued

When a national PR organization (which shall remain nameless) initiated an email discussion group, little did it know the project was doomed from the start. The idea was to build an electronic platform where organization… Continued

ABA Journal Editorial: Special issue on lifestyle products for the legal profession. Publication covers products, fashion and technology targeted for lawyers’ use. Information and photos of products in addition to how they can enhance the… Continued

The Case In early1999, Computec Media, a leading publisher of European video and PC gaming magazines, laid plans to expand its presence in the U.S. with the launch of two new consumer magazines. Its hypothesis:… Continued