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Multi-specialty PR Skills Create Web Sites with Broad Reach

February 17th, 2000 by

With more than 22 million Americans searching the Internet for health-related information, healthcare companies are seeking partners to help them establish a vibrant online presence. But successfully launching and promoting a health site requires a… Continued

Documercial Escalates National Debate On Social HMOs

February 17th, 2000 by

Despite a 16-year track record of providing long-term care for seniors who want to remain independent, the future of social HMOs was uncertain last year. Congress had to be convinced to extend the program before… Continued

Mental Health Benefits Elude HMO Members

February 17th, 2000 by

Awareness of managed care mental health coverage is low among health plan members, according to a Michigan State University study. In light of a recent report by the U.S. Surgeon General that indicated mental illness… Continued

HMO Profits to Soar 60%

February 17th, 2000 by

Managed care industry profits are expected to top $3 billion with for-profit companies leading the way. This represents a 60% surge from last year, according to a study published by Corporate Research Group in New… Continued

Healthcare M&As Nose Dive

February 17th, 2000 by

Hospitals, long term care and managed care commanded 46% of the total merger activity in Q4, according to Irving Levin Associates, a research healthcare publishing firm in New Canaan, Conn. Given this slower activity, communicators… Continued

Fixing What’s Broken With Physician Relationships Through Education

February 17th, 2000 by

Despite disturbing trends of hospitals and HMOs losing money on physician affiliations, developing strengthened physician relationships is critical to surviving a healthcare environment plagued by reimbursement cutbacks. In 1998, health systems lost an average of… Continued

PPO Quality Guidelines

February 17th, 2000 by

The NCQA will evaluate PPOs on the following criteria: Consumer protection: Do members know about their appeal rights? Are medical review decisions made quickly and fairly? Is members’ privacy protected? Member service: Are appeals resolved… Continued

This Just In…

February 14th, 2000 by

Sympathetic media coverage in the wake of a string of cyber attacks helped etailers save face with customers and investors. Buy.com sold 14 million shares, raising $182 million during its IPO, despite hackers’ sabotage attempts.… Continued

GE: You’ve Come a Long Way, Baby

February 14th, 2000 by

General Electric’s board is tops with investors and leading business people alike. Fortune magazine found people admired the company because of its Internet initiatives. Within a year GE, a non-info-technical firm, grew from Web infant… Continued

Campaign Roll-outs

February 14th, 2000 by

Cyclist and cancer survivor Lance Armstrong kicks off the launch of Cycle of Hope, a national cancer education effort supported by his eponymous foundation and Bristol-Myers Squibb…Carl Thompson Associates courts investors and the media in… Continued