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Life Simplification. Spring will bring forth a new women’s magazine called Real Simple. The premise of the publication is, er, real simple, to simplify the overextended lives of women. Due out in late March, the… Continued

By now, most corporations have developed an intranet as a tool to help improve employee relations. But there’s a big difference between availability and use. “The intranet is a tool that allows every employee to… Continued

In March, veteran PR counselor Wiley Brooks will launch TellThemNow.com, a Web-based service that enables readers of online news stories to send instant emails to companies mentioned in the story text. Messages to corporations will… Continued

Want reporters to remember you (and like you) after the trade show? More advice from the experts… Make your story visual. “Give the media what they need to produce a story,” says John Hanks, senior… Continued

Want reporters to remember you (and like you) after the trade show? More advice from the experts… Make your story visual. “Give the media what they need to produce a story,” says John Hanks, senior… Continued

The Challenge The corporate office of Wendy’s Old Fashion Hamburgers, in partnership with the National Association of Secondary School Principals (NASSP) and the Downtown Athletic Club of New York, wanted to boost the awareness of… Continued

Media Metrix Seeks PR & Marketing Communications Manager Media Metrix, the worldwide leader in Internet & Digital Media seeks public relations/marketing communications manager with at least two years experience in public relations, excellent media relations… Continued

Reid Walker Director, External Communications PSINet, Inc. Herndon, VA 703/904-4100 http://www.psinet.com http://www.reid-on.com Past Life Account supervisor for Shandwick/Kaufman D.C., then for Porter Novelli D.C. Joined Nasdaq Stock Market/National Association of Securities Dealers as director, media… Continued

And the nomination for most pointless waste of cereal goes to…Litzky Public Relations, which sent us a sheet of letterhead with a baggie of half-crumbled Cheerios stapled to the top. The accompanying copy read as… Continued

Ken Yamada Senior Editor, Redherring.com 1550 Bryant Street, Suite 450 San Francisco CA 94103 415/865-2277 415/865-2280 (FAX) kyamada@redherring.com FOCUS: Oversees the Industry Channel. Edits stories, and writes about early stage development of companies, IPOs, spin-offs… Continued