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Ford Gets Most Media Mileage

March 20th, 2000 by

GM may have made a big splash at the Detroit Auto Show earlier this year (PRN, Feb. 21), but Ford ultimately finished first in media coverage at the end of the North American International Automobile… Continued

CEOs Increasingly Linked To Corporate Image

March 20th, 2000 by

The CEO’s image remains one of the most significant factors in determining shareholder value. According the study “Maximizing CEO Reputation” by Burson-Marsteller (PRN, Jan. 31), 45% of a company’s image is tied to its CEO.… Continued

Web Makes Individual Investors Big Spenders

March 20th, 2000 by

Individual investors are relying more on their own research when making financial decisions, allowing I/R professionals the opportunity to speak directly to them instead of through media channels. January investor requests for annual reports increased… Continued

Journalists Gauge CEOs’ Media Mojo

March 20th, 2000 by

In the middle of a telephone interview, the CEO of a smallish telecommunications firm was having trouble articulating his point to a journalist. After fumbling his statement a couple times, he interrupted himself, sighed deeply… Continued

PeopleMoves

March 20th, 2000 by

Corporate/Association Moves First America Financial Corp. promotes Jo Etta Bandy from director of communications to VP corporate communications. Honeywell names Tom Buckmaster VP of communications. Buckmaster was president and vice chairman of Edelman PR Worldwide,… Continued

Council Ranks Agencies by Revenue

March 20th, 2000 by

Agencies with the strongest Internet practices topped this year’s ranking by the Council of Public Relations Firms, says Sarah Drennan, VP of operations for the Council. Domestically, Fleishman-Hillard takes the lead, outpacing last year’s chart-topper,… Continued

Warning: Dancing in the Dark Causes Tripping

March 20th, 2000 by

Not all CEOs should be allowed near a telephone when members of the press call. An excerpt from the Jan. 11, 2000 issue of CTI News illustrates the point: … Companies like Mountain View, Calif.-based… Continued

Media Moves

March 20th, 2000 by

Erin Arvedlund joins Barron’s to write “The Striking Price” column, which focuses on derivatives and Wall Street. Erin.arvedlund@barrons.com…Janet Rae-Dupree leaves BusinessWeek to join U.S. News as senior editor. She will cover personal technology for the… Continued

Weaving the Everyday Into the Relevant

March 20th, 2000 by

The Predicament With the job market tighter than a Hollywood face-lift, architectural and engineering firm ARCNET was facing serious recruitment problems. The New Jersey-based company was struggling not only to find qualified employees, but also… Continued

Editorial Calendar Alert

March 20th, 2000 by

Computer Economics Report. Interested in stories on supply chain technology, online customer service, converging technologies, and wireless data applications. Deadline: April 3. Contact: Adam Harriss, research analyst. 760/438-7457; fax:760/431-1126; aharriss@compecon.com. Best Approach: Email first, then… Continued