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Direct-to-consumer advertising messages that emphasize consulting a physician for follow-up pharmaceutical information aren’t resonating with Internet junkies. A Cyber Dialogue study found that while 44% of online users respond to DTC marketing, they do so… Continued

Contrary to what some physicians believe, the Internet does not threaten their role as a favored health information provider for consumers. Inforum’s latest Pulse survey found that 75% of American households rely on physicians as… Continued

Efforts aimed at convincing young people to make healthy decisions often hit a wall of indifference and apathy. But theater can have a memorable effect on this hard-to-reach target in ways that render other outreach… Continued

April 10-12 HealthCareAmerica’s Conference on Customer Service for the Healthcare Industry, Patient Loyalty and the New Consumerism. San Francisco. 617/742-1740. ***April 16-18*** The Forum for Healthcare Strategists’ Customer Based Marketing Strategies 2000 conference. The HPRMN… Continued

Internal Moves Crain’s New York BusinessJudy Messina, senior reporter, switches beats from telecommunications and technology to healthcare. Contact her at jmessina@crains.com Drug Store News Trudy Hewitt, editorial assistant, has been replaced by Justin Laman. He… Continued

Seventeen Magazine (http://www.seventeen.com) As long as you don’t contribute to the mountain of pitches Seventeen Magazine gets about eating disorders, the editors are eager to consider your teen-focused health information. The magazine, with a circulation… Continued

Marketing Specialist Mercy Medical Center, a 350-bed regional referral center located in North Central Iowa, is currently seeking a Marketing Specialist to join our Marketing and Public Affairs Department. This individual will support the development… Continued

HBO is promoting a refreshing image of cancer that should benefit cancer treatment centers. Next month, the cable channel will air “Cancer: Evolution to Revolution,” which will help viewers look at the disease in a… Continued

After receiving weekly inquiries about a false email that claims antiperspirants cause breast cancer, a Web site specializing in breast health is using its Internet muscle to squash the persistent online rumor. Earlier this month,… Continued

Few crises test the strategic endurance of a communications department the way an impending hospital closure does. But maintaining credibility throughout the closure process is critical for health systems with multiple facilities. Flawed management decisions,… Continued