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In our quest to find the brightest stars of PR, we were introduced to a vast array of dynamic, creative and driven young PR professionals. Check out our next issue, featuring “15 to Watch.” You’ll… Continued

Who’s the highest ranking communications executive in your organization? If you’re following the latest prescription for success, you’ll likely say it’s your CEO. In an age of globalization, merger mania and rapid-fire technology upgrades, chief… Continued

Account Executives Secaucus, NJ firm looking for two PR pros: AAE (w/2+ yrs. exp.) and an AE (w/7+ yrs. exp.) Must have the ability to develop and implement PR campaigns for today’s commerce. Should be… Continued

It was bound to happen. PR for Dummies, the latest title in IDG Books’ popular series, will hit the shelves this December, authored by Jericho Communications President Eric Yaverbaum. Will the book’s formulaic genre undermine… Continued

I/R’s answer to HMOs? Ludgate Communications Ltd. has named CCBN.com a “preferred provider” of Web-based investor relations services for its European clients…Middleberg + Associates steps up its accountability by partnering with Be Free Inc., a… Continued

The PR NEWS “Guide to Best Practices in PR Measurement” includes strategies and tips for measuring internal and external PR efforts, plus case studies on successful measurement campaigns and advice on how to measure media… Continued

Spring O’Brien kicks off a series of media tours and special events for the Hong Kong Tourist Association…Colorado-based casino company Black Hawk Gaming & Development bets on Carl Thompson Associates to maximize shareholder value over… Continued

If there’s any doubt that online communication strategies will become an integral part of every future PR job, here’s a reality check. The Web-based customer management firm CyberDialogue estimates that today’s average “online adult” will… Continued

A good PR executive is hard to pin down these days. The latest research by the Association of Executive Search Consultants shows that headhunter searches in the advertising/PR category jumped 43% in 1999. (212/398-9556)

The Cotes du Rhone Wine Bureau is urging reporters to “think red.” Believe us, we are. It seems the bureau is hoping to generate press by crafting a faux publicity stunt. “In the blink of… Continued