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Media Moves

April 3rd, 2000 by

Kevin Hogan joins Business 2.0 as a features editor, covering the new economy. khogan@business2.com…Darnell Little leaves the Chicago Tribune to join BusinessWeek, writing for its e-biz supplement. darnell_little@businessweek.com…Ken Anderberg joins Communications News as editor, overseeing… Continued

Persuading Political Powerbrokers

April 3rd, 2000 by

When their future was threatened by a U.S. Supreme Court ruling, credit unions turned to PR to garner public sentiment and positive media coverage. The grassroots effort, coupled with intense lobbying, led to a big… Continued

New Features

April 3rd, 2000 by

Branching Out. Global Finance is expanding its editorial coverage. The May issue will include new sections focusing on U.S. and international ecommerce and e- finance news. Editor Ernest McCrary says the magazine and the Web… Continued

Employee Straight Talk is Top Priority in Merger Communications

April 3rd, 2000 by

For proof that PR has stepped up its strategic role in the new economy, look no further than the 2,000+ mergers announced in the first quarter of 2000 (worth $455 billion, according to Mergerstat.com). Communication… Continued

Pitch Tips

April 3rd, 2000 by

Missing The Boat. Panelists speaking at PR Newswire’s media exchange in Cleveland agreed, the major dilemma facing PR professionals is meeting the deadlines of different media. The speakers, all television professionals from major affiliates in… Continued

Hotline

April 3rd, 2000 by

Keeping Good Company. Fortune magazine’s “Techno-File” section dons a new name, eCompany Now, and will launch as a monthly magazine and Web site May 8. Its stories, focused toward the business executive, will cover practical… Continued

This Just In…

April 3rd, 2000 by

Lobbying: the hot PR strategy. Following on the heels of Captain Morgan Spiced Rum, which campaigned Congress to make Mardi Gras a national holiday (PRN, Feb. 14), Escape Magazine proposes a federal law that would… Continued

Young Guns

April 3rd, 2000 by

In our quest to find the brightest stars of PR, we were introduced to a vast array of dynamic, creative and driven young PR professionals. Check out our next issue, featuring “15 to Watch.” You’ll… Continued

CEOs Champion Change; PR Counselors Shape the Messages that Move People

April 3rd, 2000 by

Who’s the highest ranking communications executive in your organization? If you’re following the latest prescription for success, you’ll likely say it’s your CEO. In an age of globalization, merger mania and rapid-fire technology upgrades, chief… Continued

JobTracker

April 3rd, 2000 by

Account Executives Secaucus, NJ firm looking for two PR pros: AAE (w/2+ yrs. exp.) and an AE (w/7+ yrs. exp.) Must have the ability to develop and implement PR campaigns for today’s commerce. Should be… Continued