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Lobbying: the hot PR strategy. Following on the heels of Captain Morgan Spiced Rum, which campaigned Congress to make Mardi Gras a national holiday (PRN, Feb. 14), Escape Magazine proposes a federal law that would… Continued

In our quest to find the brightest stars of PR, we were introduced to a vast array of dynamic, creative and driven young PR professionals. Check out our next issue, featuring “15 to Watch.” You’ll… Continued

Who’s the highest ranking communications executive in your organization? If you’re following the latest prescription for success, you’ll likely say it’s your CEO. In an age of globalization, merger mania and rapid-fire technology upgrades, chief… Continued

Account Executives Secaucus, NJ firm looking for two PR pros: AAE (w/2+ yrs. exp.) and an AE (w/7+ yrs. exp.) Must have the ability to develop and implement PR campaigns for today’s commerce. Should be… Continued

It was bound to happen. PR for Dummies, the latest title in IDG Books’ popular series, will hit the shelves this December, authored by Jericho Communications President Eric Yaverbaum. Will the book’s formulaic genre undermine… Continued

If there were an opportunity for growth in your market, how soon would you know about it? With the latest market research-on-demand tools available, this question isn’t as intimidating as it once was. The ability… Continued

In the hectic and unpredictable world of agency public relations, striking a balance between work and family sometimes can feel like walking across a tightrope. But it is possible to make that balancing act work.… Continued

When an advertising campaign first asked Wichita, Kan., consumers: “Would you expect to find today’s most advanced cancer care at Via Christi?” the hospital knew the answer would be a resounding “No.” In spite of… Continued

Communications between the FDA and the biopharmaceutical/medical device industry have significantly improved, but the relationship is still strained by unnecessary approval delays, according to a survey by the University of California at San Diego and… Continued

Specialists are achieving greater strides in motivating patients to self-monitor their type 1 diabetes than primary care physicians, particularly among diabetics who are less educated. Findings from the University of Pittsburgh Graduate School of Public… Continued