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Branching Out. Global Finance is expanding its editorial coverage. The May issue will include new sections focusing on U.S. and international ecommerce and e- finance news. Editor Ernest McCrary says the magazine and the Web… Continued

For proof that PR has stepped up its strategic role in the new economy, look no further than the 2,000+ mergers announced in the first quarter of 2000 (worth $455 billion, according to Mergerstat.com). Communication… Continued

Missing The Boat. Panelists speaking at PR Newswire’s media exchange in Cleveland agreed, the major dilemma facing PR professionals is meeting the deadlines of different media. The speakers, all television professionals from major affiliates in… Continued

Keeping Good Company. Fortune magazine’s “Techno-File” section dons a new name, eCompany Now, and will launch as a monthly magazine and Web site May 8. Its stories, focused toward the business executive, will cover practical… Continued

Lobbying: the hot PR strategy. Following on the heels of Captain Morgan Spiced Rum, which campaigned Congress to make Mardi Gras a national holiday (PRN, Feb. 14), Escape Magazine proposes a federal law that would… Continued

Marketing Specialist Mercy Medical Center, a 350-bed regional referral center located in North Central Iowa, is currently seeking a Marketing Specialist to join our Marketing and Public Affairs Department. This individual will support the development… Continued

HBO is promoting a refreshing image of cancer that should benefit cancer treatment centers. Next month, the cable channel will air “Cancer: Evolution to Revolution,” which will help viewers look at the disease in a… Continued

After receiving weekly inquiries about a false email that claims antiperspirants cause breast cancer, a Web site specializing in breast health is using its Internet muscle to squash the persistent online rumor. Earlier this month,… Continued

Few crises test the strategic endurance of a communications department the way an impending hospital closure does. But maintaining credibility throughout the closure process is critical for health systems with multiple facilities. Flawed management decisions,… Continued

If there were an opportunity for growth in your market, how soon would you know about it? With the latest market research-on-demand tools available, this question isn’t as intimidating as it once was. The ability… Continued