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It was bound to happen. PR for Dummies, the latest title in IDG Books’ popular series, will hit the shelves this December, authored by Jericho Communications President Eric Yaverbaum. Will the book’s formulaic genre undermine… Continued

I/R’s answer to HMOs? Ludgate Communications Ltd. has named CCBN.com a “preferred provider” of Web-based investor relations services for its European clients…Middleberg + Associates steps up its accountability by partnering with Be Free Inc., a… Continued

The PR NEWS “Guide to Best Practices in PR Measurement” includes strategies and tips for measuring internal and external PR efforts, plus case studies on successful measurement campaigns and advice on how to measure media… Continued

Spring O’Brien kicks off a series of media tours and special events for the Hong Kong Tourist Association…Colorado-based casino company Black Hawk Gaming & Development bets on Carl Thompson Associates to maximize shareholder value over… Continued

If there’s any doubt that online communication strategies will become an integral part of every future PR job, here’s a reality check. The Web-based customer management firm CyberDialogue estimates that today’s average “online adult” will… Continued

Communications between the FDA and the biopharmaceutical/medical device industry have significantly improved, but the relationship is still strained by unnecessary approval delays, according to a survey by the University of California at San Diego and… Continued

Specialists are achieving greater strides in motivating patients to self-monitor their type 1 diabetes than primary care physicians, particularly among diabetics who are less educated. Findings from the University of Pittsburgh Graduate School of Public… Continued

Direct-to-consumer advertising messages that emphasize consulting a physician for follow-up pharmaceutical information aren’t resonating with Internet junkies. A Cyber Dialogue study found that while 44% of online users respond to DTC marketing, they do so… Continued

Contrary to what some physicians believe, the Internet does not threaten their role as a favored health information provider for consumers. Inforum’s latest Pulse survey found that 75% of American households rely on physicians as… Continued

Efforts aimed at convincing young people to make healthy decisions often hit a wall of indifference and apathy. But theater can have a memorable effect on this hard-to-reach target in ways that render other outreach… Continued