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Say What?

April 17th, 2000 by

There’s something to be said for self-deprecation, and the PR firm Bob Gold & Associates was just having a little fun when it invited journalists to a swamp tour in the Louisiana bayou with a… Continued

Media Insight

April 17th, 2000 by

The Christian Science Monitor Work & Money and Learning Sections One Norway St.,Boston, MA 02115 617/450-7034 http://www.csmonitor.com A 90-plus-year-old international daily, the Boston-based Christian Science Monitor is best known for international news coverage. It won… Continued

Media Moves

April 17th, 2000 by

Eric Reyes now edits the Filter section of Business 2.0. Former editor Carol Pickering now writes for the e-business section, and occasionally writes feature stories, cover packages, and investing section stories. carol@business2.com…Nadav Enbar, staff reporter,… Continued

Media Strategy

April 17th, 2000 by

Say It with Video. Is your VNR hitting its targets? According to Deborah Genovesi, director of West Coast operations for DWJ Television, a solid VNR should receive at least 30-40 station airings with a minimum… Continued

Trends

April 17th, 2000 by

First Comes Love, Then Comes Marriage…First came the Baby Boomers. Then came their kids. Then came SI for Kids, Teen People, MH-18, TeenStyle and scores of other pubescent pubs. Continuing the wave, the Washington Post… Continued

Hotline

April 17th, 2000 by

Earthly Pursuits. Companies with green business plans won’t want to miss verde.com, a new site set to launch this Saturday (Earth Day), featuring news and tips on eco- friendly lifestyles, travel, recreation, gardening, health and… Continued

This Just In…

April 17th, 2000 by

WorkingWoman Network acquires D.C.-based Public Affairs Group (PAG). PAG founder and CEO Edie Fraser, says the acquisition won’t affect her role in heading up Best Practices in Corporate Communications and other public affairs/PR initiatives. Nearly… Continued

Role Reversal: Chief PR Officers Shift Focus From Strategy to Policy Issues

April 17th, 2000 by

The majority of chief public relations officers report to their CEO or COO and are more often than not in the position of executive advisor and boardroom strategist. That’s the good news. But for the… Continued

Seminar Alert

April 17th, 2000 by

PR NEWS will be presenting the Advanced Crisis Management Seminar on June 20 in Washington, D.C., focusing on managing crises both online and offline. Event includes panels and hands-on workshops. A June 19 pre-seminar workshop… Continued

Divvying Up Dollars

April 17th, 2000 by

A study by the Council of PR Firms indicates which agency practice areas are claiming the biggest share of client dollars. Consumer marketing services garner the biggest pie slice with $671 million, followed by corporate… Continued