There’s something to be said for self-deprecation, and the PR firm Bob Gold & Associates was just having a little fun when it invited journalists to a swamp tour in the Louisiana bayou with a… Continued
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Media Insight
April 17th, 2000 by PRNEWSThe Christian Science Monitor Work & Money and Learning Sections One Norway St.,Boston, MA 02115 617/450-7034 http://www.csmonitor.com A 90-plus-year-old international daily, the Boston-based Christian Science Monitor is best known for international news coverage. It won… Continued
Media Moves
April 17th, 2000 by PRNEWSEric Reyes now edits the Filter section of Business 2.0. Former editor Carol Pickering now writes for the e-business section, and occasionally writes feature stories, cover packages, and investing section stories. carol@business2.com…Nadav Enbar, staff reporter,… Continued
Media Strategy
April 17th, 2000 by PRNEWSSay It with Video. Is your VNR hitting its targets? According to Deborah Genovesi, director of West Coast operations for DWJ Television, a solid VNR should receive at least 30-40 station airings with a minimum… Continued
This Just In…
April 17th, 2000 by PRNEWSWorkingWoman Network acquires D.C.-based Public Affairs Group (PAG). PAG founder and CEO Edie Fraser, says the acquisition won’t affect her role in heading up Best Practices in Corporate Communications and other public affairs/PR initiatives. Nearly… Continued
Role Reversal: Chief PR Officers Shift Focus From Strategy to Policy Issues
April 17th, 2000 by PRNEWSThe majority of chief public relations officers report to their CEO or COO and are more often than not in the position of executive advisor and boardroom strategist. That’s the good news. But for the… Continued
Seminar Alert
April 17th, 2000 by PRNEWSPR NEWS will be presenting the Advanced Crisis Management Seminar on June 20 in Washington, D.C., focusing on managing crises both online and offline. Event includes panels and hands-on workshops. A June 19 pre-seminar workshop… Continued
Divvying Up Dollars
April 17th, 2000 by PRNEWSA study by the Council of PR Firms indicates which agency practice areas are claiming the biggest share of client dollars. Consumer marketing services garner the biggest pie slice with $671 million, followed by corporate… Continued