Building relationships, getting personal with the media, understanding the technology and avoiding technical jargon are all helpful hints for high-tech PR practitioners. Here’s one more: Collect payment up front. When Cook Express became the first… Continued
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Media Moves
May 8th, 2000 by PRNEWSPhiladelphia Inquirer Medical Health/Business Staff writer Josh Goldstein will cover the 2000 election until the end of the year. After that, he will resume covering business news. jgoldstein@phillynews.com…Chris Taylor, writer/reporter, becomes San Francisco bureau chief… Continued
Chat Attack: (Message) Board Games
May 8th, 2000 by PRNEWSSELL AT THE OPEN BEFORE THE BIG DROP flloydian_us LUCENT RELEASES EARNINGS WARNING! DAMN! hot_like_wasabe **********WARNING************* BIG GAP DOWN IN THE MORNING SELLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL flloydian_us If you’ve logged on to a financial chat room recently you’ve… Continued
Start-Up Moves Media with Technology That Moves Ink
May 8th, 2000 by PRNEWSThe Case In the spring of 1999, after months of research and beta testing, E Ink was raring to get ink – the old fashioned kind, that is. A year earlier, the Cambridge, Mass. tech… Continued
New Features
May 8th, 2000 by PRNEWSPumped Up. Weider Publications increases its muscle mass this month with the launch of Men’s Fitness en Espanol. The new title, which targets active Hispanic men, aged 18-44, is available on newsstands in 10 Latin… Continued
Journalist Profile
May 8th, 2000 by PRNEWSKara Swisher Reporter, The Wall Street Journal 201 California St., Suite 1350 San Francisco CA 94111-5077 Phone: 415/765-6103 Fax: 415/956-0797 Email: kara.swisher@wsj.com Focus: Writes “Boom Town” for the Marketplace page. Focus is on the unusual… Continued
Best High-Tech Media Pitches Get Personal and Get to the Point
May 8th, 2000 by PRNEWSGot product? If not, you’ll have a hard time getting the time of day from hype-weary journalists covering high-tech beats. Too many have been burned writing about vaporware innovations that never came to fruition. The… Continued
High-Tech Media Moves
May 8th, 2000 by PRNEWSIndustry Standard Washington bureau chief Elizabeth Wasserman will not be working out of the Washington bureau for the next several weeks. In the interim, email Keith Perine at keithp@thestandard.com, or Aaron Pressman, new senior writer… Continued