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A satellite media tour and b-roll package orchestrated by D S Simon Productions announces to the world that pineapple is, indeed, the most coveted Lifesaver flavor…Slack Barshinger & Partners handle branding efforts for Oilspot.com, an… Continued

Eighty-five percent of companies, the highest percentage ever, created a new name for a product, service, company or division during the past two years, according to a survey of marketing and communications executives. With everyone… Continued

Here’s a little boost for employee morale. Nearly three-quarters of major U.S. firms record and review employee communications and activities on the job, including phone calls, emails, Internet connections and computer files, according to a… Continued

850 Third Ave. New York, NY 10022 212/407-9733 http://www.seventeen.com Health magazines and Web sites don’t draw much teen interest, so you’ve got to take your health messages to their regular haunts. As long as you… Continued

Building relationships, getting personal with the media, understanding the technology and avoiding technical jargon are all helpful hints for high-tech PR practitioners. Here’s one more: Collect payment up front. When Cook Express became the first… Continued

Philadelphia Inquirer Medical Health/Business Staff writer Josh Goldstein will cover the 2000 election until the end of the year. After that, he will resume covering business news. jgoldstein@phillynews.com…Chris Taylor, writer/reporter, becomes San Francisco bureau chief… Continued

SELL AT THE OPEN BEFORE THE BIG DROP flloydian_us LUCENT RELEASES EARNINGS WARNING! DAMN! hot_like_wasabe **********WARNING************* BIG GAP DOWN IN THE MORNING SELLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL flloydian_us If you’ve logged on to a financial chat room recently you’ve… Continued

Blasted *^$#!@% After a week of being blasted with enough emails, letters and phone calls to suffocate a small nation, we’re inclined not to write about the new Web service NewsBlaster.com (out of spite). But… Continued

The Case In the spring of 1999, after months of research and beta testing, E Ink was raring to get ink – the old fashioned kind, that is. A year earlier, the Cambridge, Mass. tech… Continued

Pumped Up. Weider Publications increases its muscle mass this month with the launch of Men’s Fitness en Espanol. The new title, which targets active Hispanic men, aged 18-44, is available on newsstands in 10 Latin… Continued